Megan Graham
Advertising and Marketing Reporter at The Wall Street Journal
Advertising and Marketing Reporter at WSJ CMO Today
Advertising/marketing reporter at the Wall Street Journal, half-Canuck, Chicago girl 4eva. Tips? DM for my Signal (no pitches, please)
Articles
-
1 week ago |
wsj.com | Megan Graham
Advertising holding company Omnicom reduced the lower end of its expected range for organic growth this year, saying it was unsure how or whether tariffs will impact marketer clients’ spending. Omnicom, which owns agencies such as BBDO, OMD and TBWA, said it now expects organic growth in 2025 to land between 2.5% and 4.5%. Earlier this year it had projected organic growth of 3.5% to 4.5%.
-
2 weeks ago |
wsj.com | Megan Graham
Or maybe it was even more surprised: The Nestlé-owned brand had months earlier launched a piña colada-flavored creamer as part of a collaboration with the HBO show. “Well this is awkward,” the brand said on Instagram on Monday. The rum-based cocktail features prominently in “The White Lotus” finale, which aired Sunday, April 6.
-
2 weeks ago |
wsj.com | Megan Graham
Or maybe it was even more surprised: The Nestlé-owned brand had months earlier launched a piña colada-flavored creamer as part of a collaboration with the HBO show. “Well this is awkward,” the brand said on Instagram on Monday. The rum-based cocktail features prominently in “The White Lotus” finale, which aired Sunday, April 6.
-
2 weeks ago |
wsj.com | Megan Graham
But Yahoo still draws major traffic: 3 billion global web visits in February, excluding app users, according to Similarweb, a digital market intelligence company. That is on par with Amazon.com, which drew 2.3 billion, but trails Google, at 76 billion. Who better to return the once-storied internet brand to its glory days than the least flashy guy in marketing?
-
2 weeks ago |
wsj.com | Megan Graham
Yahoo was once the king of the internet, with a market value of more than $125 billion at the peak of the dot-com boom in 2000. These days, a Yahoo email account is often seen as a sign of a user’s older age, and people are far more likely to search on Google. Yahoo and AOL combined were valued at about $5 billion in 2021, when private-equity giant Apollo Global Management bought them from Verizon Communications. Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 13K
- Tweets
- 7K
- DMs Open
- Yes
midwesterners say they'll bring a salad to the function and the salad is this https://t.co/rlxEOFdatV
When Coffee Mate released a ‘White Lotus’ piña colada creamer in January, It had no idea the season ended *that* way, a Nestlé exec told me. “Well this is awkward,” the brand posted the next day My Q&A about the collab: https://t.co/ynxmE9CAoc
The office Bevi machine is on one https://t.co/PJJfO33BcV