Megan Graham

2 days ago | wsj.com | Suzanne Vranica |Megan Graham

TV’s annual “upfront” selling season, when brands begin to commit ad dollars for the coming year, is unfolding against the backdrop of President Trump’s trade war. Questions about tariffs and their potential impact on consumer-spending plans and companies’ marketing budgets threaten to pour cold water on advertising demand, ad buyers and analysts said. This year’s upfront market “will be especially challenging, given all the uncertainty over tariffs,” said media analyst Michael Nathanson.

2 days ago | wsj.com | Suzanne Vranica |Megan Graham

TV’s annual “upfront” selling season, when brands begin to commit ad dollars for the coming year, is unfolding against the backdrop of President Trump’s trade war. Questions about tariffs and their potential impact on consumer-spending plans and companies’ marketing budgets threaten to pour cold water on advertising demand, ad buyers and analysts said. This year’s upfront market “will be especially challenging, given all the uncertainty over tariffs,” said media analyst Michael Nathanson.

1 week ago | cn.wsj.com | Megan Graham

TikTok在周二于纽约市举办的面向营销人员的销售推介会中，试图让广告客户相信该公司对其平台在美国的未来充满信心。TikTok在周二于纽约市举办的面向营销人员的销售推介会中，试图让广告客户相信该公司对其平台在美国的未来充满信心。TikTok全球商业解决方案副总裁卡通·韦斯(Khartoon Weiss)在活动期间表示：“如果说我希望你们记住一件事，那就是我们对我们的平台及其未来抱有绝对信心，因此我们将继续对其进行投资。”在这次活动中，该公司用黄瓜开胃小点、鸡尾酒以及主持人哈桑·明哈杰(Hasan Minhaj)的笑话来吸引与会者。Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8立即订阅 热门文章热门视频

1 week ago | wsj.com | Megan Graham

National-security concerns led to a law last year calling for TikTok to be sold or banned in the U.S. President Trump last month extended the latest deadline under that law to give potential buyers time to work out a deal. “Thank you for sticking with us, because our advertising business, ladies and gentlemen, will not change,” Weiss added.

2 weeks ago | wsj.com | Megan Graham

The company, which owns agency groups such as McCann Worldgroup and IPG Mediabrands, said it still expects a decrease in organic revenue of 1% to 2% in 2025.   IPG reported a 3.6% decline in organic revenue in the first quarter—better than the consensus estimate of a 4.1% decline but worse than the 2.9% decline forecast by Citi, according to a research note from the firm Thursday morning. Krakowsky said the company has shown that it is capable of navigating difficult circumstances.