Megan Graham
Advertising and Marketing Reporter at The Wall Street Journal
Advertising and Marketing Reporter at WSJ CMO Today
Advertising/marketing reporter at the Wall Street Journal, half-Canuck, Chicago girl 4eva. Tips? DM for my Signal (no pitches, please)
Articles
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6 days ago |
wsj.com | Megan Graham
In its biggest campaign yet, the energy-drink brand broadens its outreach to include ‘the everyday high-achiever’ as competition among beverages heats upEnergy-drink maker Celsius is reaching beyond its core audience of athletes and other gym-goers in what it says is its biggest ad campaign yet. “Live.Fit.Go” is meant to court “the everyday high-achiever,” people who might want an energy boost in balancing a demanding career and busy home life while still chasing fitness goals, the company said.
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2 weeks ago |
livemint.com | Megan Graham
Summary After questions and criticism online, Janelle Rohner says she should have disclosed her decision to take a GLP-1. This is a Mint Premium article gifted to you. Subscribe to enjoy similar stories. In a YouTube video titled “Let’s talk: Therapy, GLP1 & The Truth About My recent Weight Loss," influencer Janelle Rohner told followers she’d been taking a GLP-1.
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2 weeks ago |
wsj.com | Megan Graham
After questions and criticism online, Janelle Rohner says she should have disclosed her decision to take a GLP-1Influencer Janelle Rohner expanded her social-media following in recent years as she documented her weight-loss journey, sharing tricks like using bell peppers as the “bread” for sandwiches and selling a $200 course on macronutrients along the way.
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2 weeks ago |
flipboard.com | Megan Graham
After the the FDA declared an end to the shortage of GLP-1 medications, compounded versions of the drug must be out of the market by Thursday. (Scripps News)
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3 weeks ago |
wsj.com | Megan Graham
Noone previously led a brand transformation at Checkers & Rally’s and held marketing roles at Noodles & Company, Krispy Kreme and Domino’s Pizza. He spoke with The Wall Street Journal about how the brand is marketing as it grows, tapping technology like artificial intelligence and geotargeting. The interview has been edited for length and clarity. WSJ: Tell me about Slim Chickens, as someone who hasn’t tried it.
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“No one in agency land sees the storm coming until the rain is pouring in front of us" — @MoffettNathanso https://t.co/8x5rQsFiqj
The 90-day tariff delay “gives many of our clients the opportunity to buy more inventory at reasonable prices and…look to front-load sales in the first half of the year,” Omnicom CEO John Wren said. “The uncertainty really comes in later on in the year" https://t.co/v2qDs5SGAx
RT @sonofalli: a lot of y’all https://t.co/9I712WqMuY