Megan Salzano-Birch

Huntington Station

Managing Editor and Digital Director at Floor Covering News

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Articles

Cyncly kicks off users conference with major announcements

1 month ago | fcnews.net | Megan Salzano-Birch

Chicago—Cyncly held its 2025 users conference, Cyncly Connects Flooring, here with a few major announcements and a new “roadmap” to success for its users. Over the last few years, Cyncly has acquired four major flooring-specific technology brands to create what is now called Cyncly Flooring: RFMS, Pacific Solutions, Mobile Marketing and Broadlume.
Software enhancements advance the sale

1 month ago | fcnews.net | Megan Salzano-Birch

The flooring industry is notoriously slow when it comes to embracing new technologies; however, the latest advancements that have been flooding the market at what feels like break-neck speed are becoming hard to ignore—and even detrimental to do so. In 2025, flooring-specific technologies abound promising tailored solutions for the needs of today’s retail community. From ERP/CRMs to showroom management and measuring, there’s something for everyone.
Coverings 2025 still delivers excitement 35 years after expo’s debut

1 month ago | fcnews.net | Megan Salzano-Birch

Orlando, Fla.—Coverings 2025 was held here April 29-May 2 at the Orange County Convention center where it celebrated its 35th edition. This year, 1,000 exhibitors from 40 countries converged on the show floor with high-fashion booth designs showcasing new, trend-forward product launches. After 35 years, show management said the show still brews excitement.
How to be successful with tile

1 month ago | fcnews.net | Megan Salzano-Birch

For many flooring dealers, tile is a scary proposition. It takes know-how and investment to sell successfully and even then the category is not an easy one. However, for those who embrace tile as the high-end, high-margin sale it can be, success is within reach. To that end, we tapped flooring dealers to tell us their best strategies for being successful with the industry’s most design-forward and aspirational category. Deby Winter: Carpet Tile & Warehouse — Vero Beach, Fla. 1.
Tile: How storytelling can solidify the sale

1 month ago | fcnews.net | Megan Salzano-Birch

Ceramic can be a tricky category for the independent retail community to crack. It comes with its own set of challenges, most notably installation, and needs to be embraced with both hands in order to be successful. However, the ceramic category also provides vast opportunities for the retailer looking to grow in the space. From higher profit margins to diverse design options and even broad upselling opportunities, tile is a category unlike any other.
WPC continues its upward growth trajectory

2 months ago | fcnews.net | Megan Salzano-Birch

It’s time to call it what it is: a comeback. WPC reigned supreme over a decade ago when it first hit the market as a durable, stylish and water-resistant flooring choice with an approachable price tag. It started the luxury vinyl craze that continues today but was overtaken by its SPC sister subsegment due to even lower prices and higher design standards. However, SPC has taken a hit of late—and WPC has proven why it’s worth a second chance.
The power of financing: How dealers use it to boost sales

2 months ago | fcnews.net | Megan Salzano-Birch

It’s an often-underused tool at any seller’s disposal, but financing is there to make the sale easier—and oftentimes, bigger. Specialty flooring retailers across the country attest to the power of financing in their own businesses where the benefits run the gamut from attracting new customers to retaining repeat business and building bottom lines and even fostering trust and loyalty.
Stanton Design makes a bet on hard surface

2 months ago | fcnews.net | Megan Salzano-Birch

When Stanton Design emerged from the 40-year-old shadow of Stanton Carpet, it had some pretty hefty shoes to fill—but fill it did. The rebrand helped to reinforce that Stanton was no longer a soft surface-only supplier (with a bolt-on hard surface offering) but had shifted into a full-service, one-stop shop for old and new customers looking to make money with a variety of flooring options.
OEM suppliers bring value to the supply chain

2 months ago | fcnews.net | Megan Salzano-Birch

In the ever-evolving flooring industry, retailers and distributors are constantly searching for ways to differentiate themselves from the competition. One of the most effective strategies? Private label and OEM production. By partnering with established manufacturers, businesses can offer exclusive, high-quality flooring products under their own brand—without the high costs and complexities of in-house production.
How to successfully leverage AI for your business

2 months ago | fcnews.net | Megan Salzano-Birch

Artificial Intelligence (AI) has taken the world by storm and has even started knocking on the flooring industry’s door. And—ready or not—it’s going to start having a major impact on your ability to stay competitive. Flooring software providers within the flooring industry, in particular, have been touting the importance of AI, some already utilizing the technology in the products they provide while noting the constant state of evolution it is undergoing.