Megan Tatum

George Town, United Kingdom

Journalist and Writer at Freelance

Freelance writer. Business, tech and health. Get in touch at [email protected].

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Articles

Why so many food startups fail and what founders learn

2 weeks ago | thegrocer.co.uk | Megan Tatum

No one wants to talk about the possibility of failure. But there is much to learn from the entrepreneurs who risked it all and didn’t come out on topThe decision to close her plant-based dessert brand Pudology came to founder Lucy Wager with striking clarity back in 2019. “One morning I’d just found out the date we were coming out of Sainsbury’s, and I thought, I can’t do this any more,” she remembers. I didn’t want to risk more money. I was so joyless.
Has pop lost its cool? Trends in soft drinks 2025

2 weeks ago | thegrocer.co.uk | Megan Tatum

Has pop lost its cool? Trends in soft drinks 2025 By Megan Tatum2025-04-29T15:15:00 Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
Focus On Infant & Childcare: 17 May

3 weeks ago | thegrocer.co.uk | Megan Tatum

Source: Photo by kabita Darlami on Unsplash The giants of infant and childcare are facing a challenge. A nappy brand from abroad is launching in the UK in May, aiming to take on the might of the big brands. Meanwhile, some smaller eco options are bucking the wider stagnation in nappy sales. Over in baby and toddler food, a similar pattern is emerging. Momentum is slowing for a category leader, while the likes of some smaller brands are nailing double-digit growth.
Obligation into opportunity: How the global pet sector is preparing for PPWR

1 month ago | globalpetindustry.com | Megan Tatum

by Megan Tatum • 15 Apr 2025In February, the EU’s Packaging and Packaging Waste Regulation (PPWR) entered into force. But are manufacturers up to speed with the legislation and with consumer expectations? At times controversial, the PPWR introduces some sweeping changes to the rules that govern packaging across the EU’s 27 member states – including a ban on many single-use plastics and stretches to targets on recyclability and reusability.
Events: Pesticide-Free Devon, 7 June 2025

1 month ago | wickedleeks.riverford.co.uk | Megan Tatum

On June 7, the first ‘Pesticide-Free Devon’ set to take place in the market town of Newton Abbot, will see campaigners, farmers and environmental enthusiasts gather together under the same roof to discuss the impact of pesticides on food, health and Devon’s rural landscape.
Are marketers at risk of ‘falling behind’ in the AI skills race?

1 month ago | marketingweek.com | Megan Tatum

It’s hard to believe less than three years have passed since the explosive release of ChatGPT turned artificial intelligence (AI) into what felt like a marketing must-have, practically overnight.
Bizarre beauty trends: what will stick next?

1 month ago | thegrocer.co.uk | Megan Tatum

Bizarre beauty trends: what will stick next? By Megan Tatum2025-04-09T13:27:00 Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up? Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
What can HR learn from the Slater + Gordon scandal? - HR Magazine

1 month ago | hrmagazine.co.uk | Megan Tatum

As organisations collect ever more staff data, and operate more digitally, the risks and legal ramifications of leaked emails have increased, as Megan Tatum reports. Consumer law firm Slater + Gordon found itself the subject of global headlines last month after a damning email was sent to hundreds of its Australian employees.
How ‘agri-AI’ technology is changing farming

1 month ago | thegrocer.co.uk | Megan Tatum

The latest ‘agri-AI’ tools can monitor animal welfare and crop health. But how much of a difference does the tech make, and how does it help buyers? Fixed to a cattle chute at Agri-EPI’s South West Dairy Development Centre in Somerset, a small monitor is analysing cows’ legs and feet. Using AI and thermal imaging technology, the ‘hoof monitor’ can spot lameness weeks before the farmer – saving£300 per cow typically incurred through treatment, reduced yield and shortened lifespan.
Coca-Cola’s name game and the disappearance of WHSmith: Your Marketing Week

1 month ago | marketingweek.com | Russell Parsons |Amrit Virdi |Megan Tatum

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.