Megan Tatum

George Town, United Kingdom

Journalist and Writer at Freelance

Freelance writer. Business, tech and health. Get in touch at [email protected].

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Articles

Obligation into opportunity: How the global pet sector is preparing for PPWR

1 week ago | globalpetindustry.com | Megan Tatum

by Megan Tatum • 15 Apr 2025In February, the EU’s Packaging and Packaging Waste Regulation (PPWR) entered into force. But are manufacturers up to speed with the legislation and with consumer expectations? At times controversial, the PPWR introduces some sweeping changes to the rules that govern packaging across the EU’s 27 member states – including a ban on many single-use plastics and stretches to targets on recyclability and reusability.
Are marketers at risk of ‘falling behind’ in the AI skills race?

2 weeks ago | marketingweek.com | Megan Tatum

It’s hard to believe less than three years have passed since the explosive release of ChatGPT turned artificial intelligence (AI) into what felt like a marketing must-have, practically overnight.
Bizarre beauty trends: what will stick next?

2 weeks ago | thegrocer.co.uk | Megan Tatum

Bizarre beauty trends: what will stick next? By Megan Tatum2025-04-09T13:27:00 Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up? Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
What can HR learn from the Slater + Gordon scandal? - HR Magazine

2 weeks ago | hrmagazine.co.uk | Megan Tatum

As organisations collect ever more staff data, and operate more digitally, the risks and legal ramifications of leaked emails have increased, as Megan Tatum reports. Consumer law firm Slater + Gordon found itself the subject of global headlines last month after a damning email was sent to hundreds of its Australian employees.
How ‘agri-AI’ technology is changing farming

3 weeks ago | thegrocer.co.uk | Megan Tatum

The latest ‘agri-AI’ tools can monitor animal welfare and crop health. But how much of a difference does the tech make, and how does it help buyers? Fixed to a cattle chute at Agri-EPI’s South West Dairy Development Centre in Somerset, a small monitor is analysing cows’ legs and feet. Using AI and thermal imaging technology, the ‘hoof monitor’ can spot lameness weeks before the farmer – saving£300 per cow typically incurred through treatment, reduced yield and shortened lifespan.
Coca-Cola’s name game and the disappearance of WHSmith: Your Marketing Week

3 weeks ago | marketingweek.com | Russell Parsons |Amrit Virdi |Megan Tatum

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
WHSmith brand to disappear from UK high streets

3 weeks ago | marketingweek.com | Amrit Virdi |Jasper Baumann |Megan Tatum

WH Smith has agreed to sell its UK High Steet business to Hobbycraft owner Modella Capital as it announces a “focus on higher growth travel retail markets”. This means the WHSmith brand will disappear from UK high streets, with the new owner having acquired all stores, colleagues, assets and liabilities of the chain, but not the brand. These stores will rebrand to TGJones.
Asda’s customer chief steps down to join Jet2

3 weeks ago | marketingweek.com | Jasper Baumann |Megan Tatum |Grace Gollasch

Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at Asda has yet to be confirmed, with the supermarket telling Marketing Week it will “announce his replacement shortly”. Hills will remain in role until later this year. Next in command, Adam Zavalis, remains at Asda as vice president of marketing. Jet2 has been contacted but has not yet confirmed Hills’ title or responsibilities.
The increasing disappearance of the CMO role should be a wake-up call the industry

3 weeks ago | marketingweek.com | Megan Tatum |Grace Gollasch

They seek her here, they seek him there. They seek them everywhere. Have you seen any of them? Behind the sofa, or hidden away under the stair? Nope. Like seeing a Red Admiral fluttering in the meadows in the summer months, CMOs are becoming strikingly rare. At least that is what has been recently reported. It’s a peculiar time to be in marketing.
Exploring the relationships that matter to marketers

3 weeks ago | marketingweek.com | Megan Tatum |Grace Gollasch |Helen Edwards

The relationships marketers build across their organisation have always been crucial. Collaboration ensures campaigns are aligned with the broader ambitions of the brand, complement sales activity and secure that all-important buy-in from senior leadership.