Megan Tatum

1 week ago | marketingweek.com | Megan Tatum

Often forced to “pick sides” in the tussle between short-term tactics and long-term growth, how can marketers ensure brand is seen as business critical? By Megan Tatum 16 Jun 2025 7:02 am Marketers in 2025 are being torn in two different directions. On the one hand, pressure from senior leadership to deliver quick commercial results is seeing them channel more cash into performance marketing channels.

2 weeks ago | thegrocer.co.uk | Megan Tatum

So far, many food and drink businesses have been sceptical that weight-loss drugs will have any major impact on them. But new studies show the opposite is trueDismissed as a celebrity fad and an out-of-reach proposition for the bulk of core consumers, the food and drink industry has largely looked the other way amid the rapid rise of weight-loss drugs, other than a smattering of niche ‘GLP-1 friendly’ launches.

2 weeks ago | thegrocer.co.uk | Megan Tatum

Source: Photo by Brad on Unsplash “Gluten-free consumers – especially the younger, health-conscious segment – aren’t connecting with brands on shelf, perceiving them as second best,” said Matthew Cain, head of sales at prescription-focused free from supplier Juvela. Kantar data backs this up: while the overall free from market – comprising products marketed as being free from gluten, dairy, meat, alcohol, egg and other allergens – is in strong growth, brands are losing share to own-label.

1 month ago | voguebusiness.com | Megan Tatum

The potential cost of cyber attacks on a fashion retail business was laid bare this week. On Wednesday, British company Marks & Spencer (M&S) revealed that a recent ransomware incident, which forced it to temporarily suspend online trading, would cost it an estimated £300 million in the 2025/26 financial year. “Over the last few weeks, we have been managing a highly sophisticated and targeted cyber attack, which has led to a limited period of disruption.

1 month ago | thegrocer.co.uk | Megan Tatum

Have the big baby brands lost their way? By Megan Tatum2025-05-20T13:55:00 The giants of baby and infant care are under attack as a new generation of products marketed on health, sustainability or value wins share. Can they find their way out of a hole? The giants of baby and infant care are under attack as a new generation of products marketed on health, sustainability or value wins share. Can they find their way out of a hole?