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3 days ago | 
newhope.com | Melaina Juntti
In many ways, older shoppers are the ideal customers for most food retailers. Consumers in their later 50s and older spend more money on food, supplements and home care products than younger demographics—and they tend to spend more time in stores too. Even so, aging shoppers are often overlooked.
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2 weeks ago | 
newhope.com | Melaina Juntti
This article first appeared in the Nutrition Business Journal Active Lifestyle Issue. Despite the drumbeat that Americans are fat, lazy and out of shape, a record-smashing 72.9 million people—23.7% of the U.S. population aged 6 and up—belong to a health club, gym, studio or other fitness facility, according to the latest Health and Fitness Association (HFA) data. Fitness memberships increased 5.8% in 2023, per HFA, the highest annual growth rate since 2017.
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3 weeks ago | 
newhope.com | Melaina Juntti
With baby boomers now in their 60s and 70s, Gen Xers not far behind them and older millennials now passing 40, it’s no wonder healthy aging is a red-hot trend. Natural products retailers are fielding lots of shopper questions about a spectrum of aging-related concerns, from creaky joints to saggy skin to seemingly waning brainpower. And as millennials, now the largest generational cohort, get up there in years, retailers will undoubtedly field even more.
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3 weeks ago | 
newhope.com | Melaina Juntti
At a GlanceOperating the store throughout the COVID-19 pandemic convinced the women they should be its next owners. Even before their purchase of Mastel's, Lauren Gaffney expanded the product selection, taking a chance on a $20 yogurt. Alina Hornfeldt modernized the marketing, added Instagram and started making reels about specific aspects of the store. Mastel’s Health Foods in St. Paul, Minnesota, is one of the oldest traditional health food stores still rocking today.
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3 weeks ago | 
newhope.com | Melaina Juntti
Piping Rock Health Products, Inc. is overly excited to announce its premier supplement brand, Natural Vitality®, has won Product of the Year for its CALM Magnesium Citrate Raspberry-Lemon Powder in the VMS category!BOHEMIA, NY – April 23, 2025 – While everyone is staying CALM, Piping Rock Health Products, Inc.
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1 month ago | 
newhope.com | Melaina Juntti
Naturally Network now consists of 11 regional chapters with recent additions and a merger of two chapters. Find out more. At a GlanceNatural CPG brands that win regional pitch slams will compete at Newtopia Now, Aug. 20-22, in Denver, Colorado. Naturally Bay Area and Naturally North Bay merged last year to form Naturally NorCal, which has more than 800 members. Chapters are intended to be regional resources, but Naturally Seattle welcomes brands based in the Pacific Northwest.
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1 month ago | 
newhope.com | Melaina Juntti
Accommodating senior shoppers with more convenient options and higher staffing is likely to attract young families, as well. See what steps you can take. At a GlanceSome seniors want to take their time shopping. Make the store welcoming with seating areas and convenient restrooms. In a large store, reposition pantry staples near the front for older shoppers' convenience. Offer senior discounts on your store's slowest day and regularly schedule staffers to grow relationships with shoppers.
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1 month ago | 
newhope.com | Melaina Juntti
At a GlanceThe shop's motto is “Eat local, shop local, support local. You’ll love it at Lovey’s.”Marie Montemurro and Gabriella Parga do it all: grind turkey, roll meatballs, juice lemons, make dressings and tofu. Dietary supplements account for one-third of Lovey's sales, thanks to its knowledgeable staff. Marie Montemurro isn’t the first female business owner in her family, and she likely won’t be the last.
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1 month ago | 
newhope.com | Melaina Juntti
As date sugar's popularity as a sweetener increases, consumers are bound to have more questions. See what your staff needs to know. From agave nectar to coconut sugar to brown rice syrup, there are numerous natural alternatives to refined table sugar. In recent years, date sugar has emerged as a popular choice. Made from whole, naturally sweet dates, it’s often touted as better-for-you swap for the traditional white stuff. But is date sugar actually any healthier?
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2 months ago | 
newhope.com | Melaina Juntti
Nature’s Fynd fashions fungi into delectable dairy-free yogurtAt a GlanceNASA researcher Mark Kozubal found the mighty microbe in Yellowstone National Park's hot springs. Fy is not made with precision fermentation; the microbe itself is the ingredient. The brand also makes Dairy-Free Fy Yogurt, a runaway success at Whole Foods Market. Plenty of natural food companies have cool origin stories, but Nature’s Fynd’s is pretty far out.
