Melanie Boylan's profile photo

Melanie Boylan

Ireland

Communication Navigator. Speaker, Digital Marketer, Social Media Trainer, Mentor, Journo, Podcaster @Irish_TechNews @mmmarketingcom #DigitalWomen #DMAT

Featured in: Favicon irishtechnews.ie Favicon medium.com Favicon blockleaders.io Favicon substack.com

Articles

  • How and Why You Should Use a SWOT for Your Business Growth

    2 days ago | lttr.ai | Melanie Boylan

    A SWOT analysis is a structured approach to evaluating the position of your business; it’s an essential tool for business owners to use in my opinion, and it helps that its free and easy to do as well. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

  • Monday Morning Marketing

    2 weeks ago | lttr.ai | Melanie Boylan

    By Melanie Boylan‍Marketing your business online can feel like a full-time job in and of itself. But how do you know if it’s actually working? In the episode on the Monday Morning Marketing Podcast, we welcomed back the brilliant Amanda Webb, digital marketing ROI mentor and consultant, to dive into exactly how you can (and should) measure the return on investment (ROI) of your social media marketing. ‍Here’s what we learned:‍First Things First: What is ROI? ROI stands for Return on Investment.

  • The 3 Values Funnel System

    2 weeks ago | lttr.ai | Melanie Boylan

    Businesses market themselves in various ways, and naturally their sole objective is to get conversions (aka sales or ideal outcomes) by meeting their audiences expectations. The trouble is what exactly are our customers expecting? Personal experience and analytics can help us with some of this, however by only having one ideal answer to one ideal customers pain point can limit us.

  • Monday Morning Marketing

    2 weeks ago | lttr.ai | Melanie Boylan

    By Melanie Boylan‍We all know marketing is essential for business growth, but sometimes, despite our best efforts, it just doesn't work. Why? Because some common (and totally fixable) mistakes are getting in the way. In this episode of the Monday Morning Marketing Podcast, Esther and Melanie talk about the things that can make your and our marketing fall flat.

  • A Step-by-Step Guide to Optimising Your Google Business Profile

    3 weeks ago | lttr.ai | Melanie Boylan

    Whether you’re new to Google Business Profile or not, it’s worth going back and optimising this platform every 2-3 months. It’s such a crucial tool for improving local search visibility, attracting more customers, and providing useful information about your business.

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Melanie Boylan
Melanie Boylan @STOMPSMTraining
14 May 25

Can you answer these 3 questions? Are you using X (formerly Twitter) for business? If you are, how are you finding it? Would you encourage others to use it for business? I would really appreciate your feedback. You can DM if you wish. Many thanks! https://t.co/S4c6jicNGp

Melanie Boylan
Melanie Boylan @STOMPSMTraining
14 May 25

The Dark Art of Lead Generation Optimization: 10 Deliciously Effective Strategies: https://t.co/6RxAMhqJ4n #LeadGenerationOptimization #GuiltyPleasure #ceaselessli https://t.co/5pDxDh9fWP

Melanie Boylan
Melanie Boylan @STOMPSMTraining
14 May 25

Having a closer relationship with your customer is obvious the desired state. How many different ways have you got this connection? Listen in for ways to measure today. 👉 https://t.co/2WZR3zjE5d @STOMPSMTraining @IPAGroupEn #marketing #podcast https://t.co/r3yJnmJO1w