Melanie Boylan's profile photo

Melanie Boylan

Ireland

Communication Navigator. Speaker, Digital Marketer, Social Media Trainer, Mentor, Journo, Podcaster @Irish_TechNews @mmmarketingcom #DigitalWomen #DMAT

Featured in: Favicon irishtechnews.ie Favicon medium.com Favicon blockleaders.io Favicon substack.com

Articles

  • Meta Business Suite: Key Differences Between Using It on Mobile vs. Desktop

    1 week ago | lttr.ai | Melanie Boylan

    Are you happier using your phone over your laptop? Or perhaps you like it the other way round? A lot of people believe the experience, though different, gives you exactly the same outcomes, but sadly this simply isn’t the case.  In this blog post I am going to outline the differences and you can decide what would now better suit you. ‍If you have both Facebook and Instagram business pages, then you are most likely using Meta Business Suite.

  • What kind of Businesses can have a Google Business Profile?

    1 week ago | lttr.ai | Melanie Boylan

    This blog post was created in September 2024Creating and managing a Business Profile on Google can significantly enhance your visibility and engagement with potential customers. However, it's essential to understand that not all businesses qualify for a Business Profile. This article will outline the eligibility and ownership guidelines to help you determine if your business qualifies and ensure that you adhere to all the necessary requirements.

  • Social Media Marketers: Resources to Enhance Your Social Media Strategy

    2 weeks ago | lttr.ai | Melanie Boylan

    This blog post will help any social media marketer and / or business owner find tools and resources that should maintain order and a modicum of control with a marketing strategy. It’s not exhaustive, however and I only outline tools I have some personal experience with or have heard good things about. They will have a * next to them if recommended by others.

  • How and Why You Should Use a SWOT for Your Business Growth

    3 weeks ago | lttr.ai | Melanie Boylan

    A SWOT analysis is a structured approach to evaluating the position of your business; it’s an essential tool for business owners to use in my opinion, and it helps that its free and easy to do as well. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

  • Monday Morning Marketing

    1 month ago | lttr.ai | Melanie Boylan

    By Melanie Boylan‍Marketing your business online can feel like a full-time job in and of itself. But how do you know if it’s actually working? In the episode on the Monday Morning Marketing Podcast, we welcomed back the brilliant Amanda Webb, digital marketing ROI mentor and consultant, to dive into exactly how you can (and should) measure the return on investment (ROI) of your social media marketing. ‍Here’s what we learned:‍First Things First: What is ROI? ROI stands for Return on Investment.

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Melanie Boylan
Melanie Boylan @STOMPSMTraining
14 Jun 25

Local SEO Isn’t Optional Anymore—It’s Essential: https://t.co/c8DZedkYKX #LocalSEO #SmallBusinessMarketing #OnlineVisibility #LongTermGrowth https://t.co/743mU2Ucx9

Melanie Boylan
Melanie Boylan @STOMPSMTraining
14 Jun 25

Canva offers a variety of templates for different social media platforms, ensuring your visuals are optimised for maximum engagement. Read more 👉 https://t.co/RFYOR3YAb2 #BlogPost #SocialMediaMarketer https://t.co/cOFeINqHoG

Melanie Boylan
Melanie Boylan @STOMPSMTraining
14 Jun 25

Learn about all the FREE bits you can get from ContentCal in this episode since Adobe has stepped in. Also find out what to watch out for in social media... 👉 https://t.co/7HN8AIUHZp #SocialMedia #Marketing #Podcast https://t.co/X1RtPOcct0