Articles
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1 week ago |
marketscale.com | Melissa Gonzalez
As in-store experiences become key to brand loyalty, LEGO is doubling down on its core brand essence of play, using it as both a design philosophy and a strategic lever. The company is transforming its physical spaces into destinations that spark imagination, encourage interaction, and strengthen emotional connections with shoppers of all ages.
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3 weeks ago |
marketscale.com | Melissa Gonzalez
As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves.
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1 month ago |
marketscale.com | Melissa Gonzalez
As electric vehicle adoption surges—projected to make up over half of all new car sales in the U.S. by 2030—the expectations around where and how we charge are rapidly evolving. Charging stations are no longer just utility hubs; they are becoming lifestyle touchpoints. Today’s EV drivers seek more than speed and convenience—they want frictionless technology, elevated amenities, and design that speaks to their personal values.
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2 months ago |
marketscale.com | Melissa Gonzalez
Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.
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Feb 19, 2025 |
marketscale.com | Melissa Gonzalez
Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.
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RT @Schmetail: RETAIL RELATES PODCAST: Revolutionizing Retail: Melissa Gonzalez on Integrating Technology and the Customer Experience. As p…
I sat with Stephanie Meltzer-Paul, EVP of Global Loyalty to talk how @mastercard is driving impact for its partners, simplifying processes & boosting ROI to increase customer LTV in our latest #RetailRefined episode. Tune in via link in bio #MastercardAmbassador @MarketScale https://t.co/oZYF6xRve7
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL. #retailrefined, a @MarketScale #podcast https://t.co/Apo50lsPQ3