Melissa King

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How marketers can prepare for a potential TikTok ban

Jun 4, 2024 | zapier.com | Melissa King

TikTok is the go-to platform for audio trends, the Gen Z zeitgeist, and cat memes (just me?). But now, it's also a source of controversy in the United States. The U.S. government plans to ban the platform within its borders unless TikTok's parent company, ByteDance, succeeds at challenging the decision. If you have a TikTok with U.S. followers, chances are you're trying to account for this news in your strategy. What's the current situation, and what should you do to future-proof your marketing?

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