Melissa King

Jun 4, 2024 | zapier.com | Melissa King

TikTok is the go-to platform for audio trends, the Gen Z zeitgeist, and cat memes (just me?). But now, it's also a source of controversy in the United States. The U.S. government plans to ban the platform within its borders unless TikTok's parent company, ByteDance, succeeds at challenging the decision. If you have a TikTok with U.S. followers, chances are you're trying to account for this news in your strategy. What's the current situation, and what should you do to future-proof your marketing?

May 5, 2023 | zapier.com | Melissa King

The recent rise in AI-generated content has some writers worried about their job security. I get spooked about the situation myself—but I try to remember that we, as humans, still beat AI at much of what gives good content its impact. I talked with a bunch of other writers and content marketers about how they make their content stand out—and what separates humans from bots—and here's what they had to share.

Feb 17, 2023 | wordpress.com | Melissa King

The first step in creating your own newsletter can be the hardest. Before you can set it up, you need to think of a name. But, how do you come up with one that stands out and gets your point across? Let me give you some ideas for newsletter names. I’ll go over tactics to follow in the brainstorming process and share examples of unique newsletter names to inspire you. Why does the name of your newsletter matter? Coming up with an impactful name is key to successfully starting your newsletter.