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Melissa Rodrigues

Articles

  • 2 months ago | hospitalitynet.org | Melissa Rodrigues

    Personalization has attracted a lot of hype in recent years. So much so that it has almost lost its meaning across most industries. For hotels specifically, as they tackle the day-to-day operational challenges, navigating through the complexities of catering to the individual needs of each guest may seem overwhelming, leaving many wondering where to begin.

  • Nov 29, 2024 | hospitalitynet.org | Melissa Rodrigues

    For GuestCentric’s Latest in Travel podcast series in 2024, I had the privilege to engage with various experts across the travel, hospitality, and tech sectors, uncovering critical insights for the industry’s future. Drawing from their deep operational experience and technology expertise, these professionals highlighted opportunities for advancements that can elevate service quality, boost efficiency, and drive growth in the hotel sector.

  • Sep 30, 2024 | hospitalitynet.org | Melissa Rodrigues

    In May 2024, the European Union designated Booking.com as a gatekeeper under the Digital Markets Act (DMA), a move intended to usher in fairer practices and transparency within the digital marketplace. The goal was to address concerns about data sharing, pricing transparency, and the platform’s dominant position over hotel partners. However, nearly half a year down the line, progress has been slower than anticipated, leaving hotels still grappling with many of the same challenges.

  • Aug 30, 2024 | hospitalitynet.org | Melissa Rodrigues

    Although hotel departments have historically operated in silos, the way consumers interact with hotels nowadays highlights the increased need for consolidation into a comprehensive commercial strategy – where everyone from front office staff to revenue management, sales, and marketing are aligned towards delivering the best experiences to guests and boosting business performance.

  • Jul 31, 2024 | hospitalitynet.org | Melissa Rodrigues

    An independent hotel starts with a unique vision and concept. Unlike standardized chains, independent properties and collections have the opportunity to distinguish their brand in the market and deliver truly memorable experiences to guests at all stages of their journey.

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