
Mellissah Smith
Editor in Chief at Marketing Eye Magazine
Mellissah Smith : entrepreneur | marketer | editor | #AImarketing | #AI | Top 100 Influencer | Tech founder | #AdobeInsider | Fan: SAP/Oracle/Mitel/Atlassian
Articles
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2 weeks ago |
marketingeye.com.au | Mellissah Smith
At Marketing Eye, we specialise in experienced marketing consulting services for small and medium-sized businesses in Melbourne, Sydney, and Brisbane. What makes us stand out in the marketing industry is our unwavering dedication to leveraging AI technology to drive marketing performance - helping our clients scale lead generation efforts. With our extensive knowledge in the industries we serve, we bring a unique edge to our clients' marketing strategies.
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3 weeks ago |
marketingeye.com.au | Mellissah Smith
In an age where digital tools empower businesses to undertake various marketing initiatives independently, the role of marketing consulting firms continues to be significant. While do-it-yourself (DIY) marketing approaches offer numerous benefits, they seldom match the deep commercial experience, objectivity and cross-industry benchmarks that professional marketing consulting firms provide. The Complexity of Effective Marketing Marketing, by nature, is multifaceted.
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3 weeks ago |
marketingeye.com.au | Mellissah Smith
Public Relations Made Easy with Robotic Marketer Many businesses desire PR but often lack the required time, skill set, or access to media contacts to make it successful. Robotic Marketer’s new PR Beta Tool promises a breakthrough in this respect. Tested extensively by various teams, this instrument proves to streamline the entire PR process. Four points highlight its efficiency: Most businesses want PR—but lack the time, skill set, or access to media contacts to make it work.
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3 weeks ago |
marketingeye.com.au | Mellissah Smith
Not Just Content Creation, But Community Curation Self-publishing transcends mere content creation. It embodies the essence of community curation, where brands can foster a shared sense of purpose and belonging among their audience. Consider industry publications such as Contact Centre Magazine (Auscontact) and Vital Signs (ACCCN). These magazines have successfully created niche influence by providing valuable industry insights and connecting like-minded professionals.
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1 month ago |
marketingeye.com.au | Mellissah Smith
Marketing Strategy and Event Advertising Excellence Marketing Eye is executing a comprehensive plan that integrates event strategy, advertising, signage, brochures, event programmes, public relations and digital campaigns. This extensive approach ensures every aspect of the event receives due attention, fostering greater engagement and ensuring seamless execution. The first step in any effective event marketing campaign is developing a well-thought-out strategy.
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As a marketer with 30 years of experience, there is always something to learn about generating leads from people who do it day-in, day-out. Richard Forrest from @ForrestContact will share insights in webinar: Wed 14 May / 12noon (AEST) https://t.co/IM6DlLkIMx

I've asked Richard Forrest of @ForrestContact to join us for a quick 30 minute webinar on how to generate leads in the current market. Wednesday 14 May at 12 noon (AEST) Expect tips on cold outreach / lead generation. Book here; https://t.co/IM6DlLlgC5