Meng Gu

2 months ago | sajems.org | Yi Cui |Yi Shi |Meng Gu |Jie Li

Background: Driven by economic globalisation and technological advancements, cross-border e-commerce (CBEC) has witnessed unprecedented growth. This dynamic sector has attracted significant scholarly attention, leading to a proliferation of fragmented research. However, traditional literature reviews often lack the objectivity and depth required for a thorough understanding of the field.