Mercedes M. Cardona
Editorial Consultant, OMH Communications at Freelance
Find me on BlueSky: @mercedescardona.bsky.social.
Articles
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1 week ago |
brand-innovators.com | Mercedes M. Cardona
Everything old is new again, especially at the movies. In 2025, cinema advertising is looking at a stellar year, with large crowds, strong engagement, and even a generational bump in its demographics that should interest advertisers, said Christine Martino. ”Cinema is booming and what’s really driving that is Gen Z,” said Martino, chief revenue officer of Screenvision Media.
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3 weeks ago |
brand-innovators.com | Mercedes M. Cardona
Retailers have always known that giving shoppers a little something extra after their purchase – product samples, coupons, invitations to friends-and-family events – is an effective way to build loyalty and encourage repeat business. Online stores are now replicating the experience with post-purchase advertising, allowing them to build customer relationships while generating incremental revenue.
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1 month ago |
brand-innovators.com | Mercedes M. Cardona
Retail media networks continue to grow apace, adding to the issues faced by the retail sector, which is still negotiating the continuing evolution of omnichannel commerce. “In terms of untapped space, I think digital in-store is the biggest opportunity right now,” said Erin Hough, VP of media at Ulta Beauty.
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1 month ago |
brand-innovators.com | Mercedes M. Cardona
Marketers have now accepted that artificial intelligence is as much a basic need as electricity, and are negotiating the tension of how much to delegate, working through emerging ethical and operational issues.
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1 month ago |
brand-innovators.com | Mercedes M. Cardona
An old saying argues that the way to a man’s heart is through his stomach. Automobile marketers are betting that holds true, especially when it comes to selling luxury cars. They are using dining experiences to reach consumers who increasingly shop outside a dealership. “Food is a direct connection to lifestyle” and culinary experiences hit many aspirational touch points, said Simon Fletcher, vice president, experience strategy & design at the experiential agency RAPP.
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Headlines say #AI threatens "carnage" on search #advertising as #GenAI lets users bypass searches. But insiders told @BrandInnovators: don't count #searchadvertising out. https://t.co/fAhCfYrzE6 @iab @Join1440 @RAPP @newsalliance #Marketing #ArtificialIntelligence #publishing
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