Meredith Begley

1 month ago | adweek.com | Meredith Begley

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. What is creativity if not reinvention? Forces like economic and political turmoil, artificial intelligence, and the shifting media landscape are challenging entire creative businesses and industries to adapt. On the front lines of these changes is where you’ll find ADWEEK’s Creative 100.

1 month ago | yahoo.com | Meredith Begley

Whether choreographing Super Bowl Halftime Shows or controlling robots with their minds, 2025's Creative 100 artists and makers use their creativity to elevate brands and tell stories. Alex BovairdWhite hot: Alex Bovaird has been the costume designer on The White Lotus since the series began streaming on Max. The third season, which aired this spring, upped the ante on fashion with labels like Louis Vuitton, Valentino, and Gucci making a statement in Thailand.

1 month ago | yahoo.com | Meredith Begley

The competition for our attention has never been more intense, but audiences have shown they will show up for quality content. ADWEEK's 2025 Creative 100 Innovators in media, TV, and streaming are the talent capturing our attention, especially in the fast-growing fields of politics and sports.

1 month ago | yahoo.com | Meredith Begley

These creative minds shaped the cultural moments of the past year, from Conclave to Charli XCX's Brat tour, Wicked to Libresse's wild and relatable ad about women's health. Selection Sunday: The German director and screenwriter's U.S. debut with 2024's Conclave fictionalized the closed-door selection of the pope's successor and immediately became an online sensation.

1 month ago | yahoo.com | Meredith Begley |Katie Davies

As social media pushes brands to be louder and zanier than ever, ADWEEK's 2025 Creative 100 Brand Innovators are pushing boundaries-in brand safe ways. These honorees are building brands with unconventional creativity, challenging their categories, and inspiring other marketers to do the same. Blake Lown BeersVice President of Brand Marketing, CalmQuiet time: Blake Lown Beers capitalized on a unique moment of collective stress when she led meditation app Calm's 2024 election campaign.