MG Siegler

London

Blogger, 500ish at Freelance

Writer turned investor turned investor who writes. On the road with @msquinn 👩🏻 & 👧🏼👶🏼 #GoBlue 〽️🍻

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Articles

Intel Goes Inside 'Intel Inside'

2 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

Intel refreshes iconic brand with ‘That’s the power of Intel Inside’ campaignFrom inside to outside? Given that Intel has just changed how they operate inside, it seemingly makes sense to refresh to brand to speak to how they operate to the outside:Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large.
Terror Riffs

2 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

First, a couple important caveats. My expertise doesn't reside in either economics or politics. And I'm certainly not an expert on the Trump administration – though I'm not sure anyone is.1 But I do consider myself to be pretty well versed in the general theory of Occam's razor – i.e. believing that the simplest explanation for something is the most likely. And I do think I'm decent at reading a room – even if that room happens to be the internet. A vibes guy, as it were.
Alexa+ Minus the Users?

3 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

Amazon’s AI Assistant Alexa+ Launches with Some Missing Features Alexa+, Amazon’s AI-enhanced voice assistant, will launch to some customers Monday, though not every feature will be available right away It feels like “launches” is doing a lot of work in this title. As best anyone can tell, no one who is actually on social media was a part of the group graced with access.
Meet The Beatles Movies

3 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

Beatles Biopics Reveal Cast, 2028 Release for All Four Sam Mendes MoviesMendes is set to helm Sony’s four-film project, with each title centering on a different member of the Fab Four.
‘Max’ Seemingly Uses ChatGPT to ‘HBO’ Their Logo

3 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO BrandingMax, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO. They did it. Those crazy sonofabitches did it. The logo for ‘Max’, the artist formerly known as ‘HBO Max’, which was the artist formerly known as ‘HBO’, has come full circle. Max’s logo is now basically HBO’s logo from back in the day.
Netflix’s ’Electric’ Mistake

3 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

The best thing I can say for Netflix about The Electric State is that I spent the first half certain that I was watching an Amazon movie. I think I was conflating it with Chris Pratt in The Tomorrow War – another science fiction film in which he stars as... the same basic character he tends to play. A lot.
An AI Solution in Search of a Problem, Creates a Problem

3 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

Bloomberg Has a Rocky Start With A.I. SummariesThe outlet has issued dozens of corrections to A.I.-generated news summaries since it started using the technology to write them this year. I obviously get what Bloomberg is trying to do with these – it's similar to the "key bullet points" that CNN and others have long put at the top of their stories as a sort of 'TL;DR' for those who either don't want to read the full article or are trying to decide if they should.
'X' Marks xAI's Spot

3 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

In the end, there were really only two potential outcomes for Xitter – the artist formally known as Twitter.1 First, it could go public once again. And actually, surprisingly, there was a rather strong case for that to happen – not really based on fundamentals, more so on comps and one other thing (more on this in a second) – and I made that case last week. The other: for xAI to acquired Xitter.
A Spirited Debate Around AI

3 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

I know it seems impossible to imagine right now, but at some point soon, this too shall pass. By “this” I mean having every single post in your social media timeline be a Studio Ghibli-style image created by ChatGPT. One day we will wake up and all those images will be gone, as if spirited away.
If You Guys Were the Inventors of Facebook...

4 weeks ago | spyglass.org | M.G. Siegler |MG Siegler

Facebook Returns to Its Roots: Showing Posts From Friends and Family A new Friends Tab will feature posts from a user’s friends and relatives, which was the original mission of the app. Well, I may have been overthinking it. A couple months ago, shortly after Mark Zuckberberg dropped a hint on Meta's earnings call that the company – and himself in particular – was thinking about ways to bring back "OG Facebook", I laid out one idea for how they might go about doing that.