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Dec 10, 2024 | 
p2pi.com | Michael Applebaum
PackagingCampaign: Victoria Dia de los Muertos 2023 – LeyendasBrand: Cerveza Victoria (Constellation Brands)Agency/Solution Provider: UpshotFirst generation Spanish-speaking Mexicans living in the U.S. take pride in the rich history, traditions and celebrations of the Dia de los Muertos holiday. One common ritual involves sharing the stories and legends, or leyendas, that have been passed down by each generation to the next.
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Dec 10, 2024 | 
p2pi.com | Michael Applebaum
Integrated Path to Purchase ActivationCampaign: No Ingredient Left BehindBrands: Knorr & Hellmann’s (Unilever)Agency/Solution Provider: Arc WorldwideMost shoppers don’t confront the reality of food waste until they are in the act of throwing away leftovers or food that went bad before they could use it.
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Dec 10, 2024 | 
p2pi.com | Michael Applebaum
Skip to main content In-Store Marketing: Retail Media ActivationCampaign: Loblaws Get Set for SummerBrand: Kraft HeinzRetail partner: LoblawsAgency/Solution Provider: LPi GroupKraft Heinz joined forces with Loblaws on a campaign to propel the retailer to “top dog” status in the barbeque/condiments category.
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Dec 10, 2024 | 
p2pi.com | Michael Applebaum
DIGITAL: Digital Media Activation(Non-Retail Media)Campaign: Nestle: Your Holiday HelpersBrands: Coffeemate, Nesquik, Nestle Toll House, Abuelita Stouffer’s, DiGiorno, Tombstone, La Lechera, Carnation, S. Pellegrino & Nido (Nestle)Agency/Solution Providers: Breaktime Media,VML and MerkleThe holiday season often brings a mix of anticipation, excitement and stress for those striving to host the perfect gathering.
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Dec 10, 2024 | 
p2pi.com | Michael Applebaum
Collaborative: Brand-Retailer(Long-Term Partnership)Campaign: Pick Me UpsBrands: Dove, Dove Men + Care, TRESemme, Nexxus, Shea Moisture, Vaseline, Axe, Degree & Love, Beauty and Planet (Unilever)Retail partner: WalgreensAgency/Solution Providers: Walgreens Advertising Group (primary), Arc Worldwide (secondary)Everyone can use a pick-me-up throughout the course of her day, and that includes finding moments of pleasure from beauty, personal care and wellness products.
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Oct 8, 2024 | 
p2pi.com | Michael Applebaum
America has gone wild for wellness. Ritzy social wellness clubs, step-by-step books on mindfulness and constant online chatter about self-care are all signs of our cultural obsession with holistic health. Simply stated, this is the principle that our physical, mental and emotional well-being are interconnected, and that true happiness requires us to be healthy in all aspects of our lives.
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Oct 8, 2024 | 
p2pi.com | Michael Applebaum
Client: UnileverAgency: Arc WorldwideWhile ice cream enjoys a starring role in the summer, it is often marginalized to a supporting player during the holidays. Pumpkin pie a la mode, anyone? When Walmart gave Unilever the sweet opportunity to allocate shelf space for 16 new items in the category — including seasonally ir-relevant cones, bars and ice cream truck favorites — Unilever sought to develop a clever concept that could elevate its frozen treats to top billing.
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Oct 8, 2024 | 
p2pi.com | Michael Applebaum
Client: Sanofi; Co-client: WalgreensAgency: McCann Health New York (Area 23)Despite its status as the world’s largest manufacturer of flu vaccines, Sanofi faced a couple of big challenges with public perception. First, people often underestimate the seriousness of the flu and flu-related complications such as pneumonia, heart attack and hospitalization.
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Oct 8, 2024 | 
p2pi.com | Michael Applebaum
Client: UnileverAgency: Arc WorldwideFrom a very young age, girls are bombarded on social media with unrealistic body images and unhealthy advice about dieting, fitness and nutrition. Alarmingly, it is estimated that nine in 10 children are exposed to toxic online beauty content. Mental health experts warn that exposure to such content can lead to risky behavior and conditions, including a wide range of eating disorders and self-harming practices.
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Oct 8, 2024 | 
p2pi.com | Michael Applebaum
Client: UnileverAgency: Arc WorldwideIn 2022, Unilever launched Untold Beauty to increase representation of multicultural shoppers in the beauty and personal care (BPC) category at Walgreens. The omnichannel campaign featuring the Shea Moisture, Vaseline and Dove brands showcased multicultural imagery accompanied by beauty narratives that had historically gone unheard. Despite the program’s success, its creators believed it had room to grow.
