Michael Cowen

San Antonio

Host at Trial Lawyer Nation

Father, husband, and lawyer. I represent people hurt in car accidents, especially those involving 18 wheelers.

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Articles

Leon Dacbert – Your Firm Has Legal Software. Now What?

1 week ago | triallawyernation.com | Michael Cowen

In 1977, when attorney advertising became legal through the Bates decision, Harlan Schillinger spotted an opportunity that would pioneer an entire industry. In this episode, the self-described “grandfather of legal marketing” shares insights from his nearly five decades of experience with host Michael Cowen. While emphasizing television’s enduring power, Harlan explains how social media and digital strategies have transformed legal marketing, creating both challenges and opportunities.
“Ask Michael and Malorie Anything”

3 weeks ago | triallawyernation.com | Michael Cowen

“There’s obvious ones like the spouse or the children or family members of your plaintiff.
Harlan Schillinger – Why Your Marketing Isn't Working

1 month ago | triallawyernation.com | Michael Cowen

They recommend lawyers form groups to discuss and share insights on case valuation, using a carefully curated form to identify critical factors influencing a case’s value. The round table can also provide a more confident and persuasive stance when negotiating with insurance companies or at mediation. Michael and Malorie emphasize the importance of determining when a case is ripe for settlement and the need for sufficient information to be gathered before engaging in negotiations.
You Asked. We Answered. 8 Burning Listener Questions

2 months ago | triallawyernation.com | Michael Cowen

In this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock share their strategies (as well as the hiccups they overcame) from their recent $4M verdict on a trucking wrongful death case, where only 10% of the fault was put on their client for rear-ending a tractor trailer. They detail how they “armed their experts” so that the jury wasn’t skeptical of expert testimony in this expert-heavy case.
Leveraging Accountability, Delegation, and Data to Steer a Firm

2 months ago | triallawyernation.com | Michael Cowen |Brian Glass

The author of JuryBall: The Big Data Revolution is Here, Sean, joins Michael Cowen to discuss how using focus groups and big data have helped him learn from early losses and helped his clients get what they deserve. “Asking for too much money is dangerous, but if you don’t ask for enough money, you lose too,” says Sean.
Mike Alder – Why Lawyers Need Discipline, Consistency, and a Spiked Meditation Mat

Nov 29, 2024 | triallawyernation.com | Michael Cowen

“Take a cold shower and make your bed.”Make your bed, every day, because it teaches the discipline a trial lawyer needs. Prefer a warm shower? Take a cold one anyway, because stepping outside your comfort zone prepares a trial lawyer for dealing with stressful situations. In this wide-ranging conversation with host Michael Cowen, Mike reflects on the personal habits (meditating on a spiked mat) and professional strategies (doing small disciplines over time) that have contributed to his success.
In a World with Millions of Lawyers, You Can Stand Out

Oct 30, 2024 | triallawyernation.com | Michael Cowen

In this episode of Trial Lawyer Nation, Michael Cowen hosts attorney Przemek Lubecki of New Orleans law firm Morris Bart. Michael and Przemek cover many topics, from embracing the performative aspect of trial, making connections with jurors, and how focusing on the process instead of the outcome can lead to wins at trial. Przemek also shares a story about one of his proudest verdicts, the CEVA case. Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas.
Drew Gilliland and Teana Overton – Little Pinky, Big Verdict: $1.8 Million

Oct 14, 2024 | triallawyernation.com | Michael Cowen

For Bruce Inosencio, this motto proved a north star guiding his case against a Michigan nursing home. With host Michael Cowen, Bruce acknowledges the challenge he faced: How to prove that the facility owed damages when the patient was an elderly, sick woman? To do so, he and his legal team connected with the jurors so they’d be invested in the story of the 87-year-old woman’s life. He combatted the defense argument that an elderly woman’s life was somehow less valuable.
Strategies for Building and Maintaining an Attorney Referral-Based Practice

Sep 29, 2024 | triallawyernation.com | Michael Cowen

Malorie J. Peacock, Partner at Cowen Rodriguez Peacock, uses focus groups to gain an outside perspective on her cases. “Sometimes you get so wrapped up in the minutiae of your case or some technical details, or you’ve learned the case so well that you think it’s obvious to everybody else,” she explains.
Joe Fried – $16.2 Million Verdict in Pioneering Case against Amazon

Sep 14, 2024 | triallawyernation.com | Michael Cowen |Ryan Holiday

On this episode of Trial Lawyer Nation, Michael Cowen is joined by Anthony Vessel, a lawyer from Houston, Texas, and a partner at Marc Whitehead & Associates, to talk about how to manage a law firm. Tune in to hear Michael and Anthony talk about building an empathetic law firm culture, the benefits of an inclusive workforce, the use of behavioral assessments, and book recommendations.