Michael D. Faw

1 month ago | shootingsportsretailer.com | Michael D. Faw

Appeared in print as "Tips for More Effective Marketing" A good marketing plan is critical to bring attention to your business and the goods and services you offer. While marketing plans can range from elaborate to simple, the best plans are those that are easy to understand, easy to implement, and easy to follow through on. Your store probably doesn’t have the budget for a full-time marketing specialist, but there’s still plenty you can do to boost your business. 1) Look Back, Look Ahead:...

Apr 30, 2024 | shootingsportsretailer.com | Michael D. Faw

Appeared in print as "Managing Your Business Culture" Managing a shooting sports retail business isn’t for the faint of heart. From customers to employees to creditors and vendors, there are many uncontrolled factors and folks that need attention — and managing. Business colleges are filled with many types of management courses, and some of the courses cover the bare basic guidelines in how to manage a wide range of subjects. In business, however, everyone knows that management practices are...

Oct 13, 2023 | shotbusiness.com | Michael D. Faw

By Michael D. FawAccording to a report released by the National Shooting Sports Foundation (NSSF), at least 5.4 million people purchased a firearm for the first time in 2021. Nearly 30 percent of all firearms purchased last year went to new gun owners. Many of those new firearms owners purchased a handgun for self-defense. Similar numbers of new gun buyers were seen in 2020, and handguns also made up a large percentage of those buys.

Jun 30, 2023 | shotbusiness.com | Michael D. Faw

Jun 18, 2023 | tacretailer.com | Michael D. Faw