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1 month ago | 
einnews.com | Michael Devault
BridgePoint Business Group Helps Middle TN Owners Sell for Retirement or New Ventures BridgePoint Business Group aids Middle TN business owners in selling their companies to retire or start new ventures, offering expert valuation and support.
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Apr 15, 2024 | 
fitsmallbusiness.com | Michael Devault
When you decide to start a small business, you'll most likely think at least a little about where you'll advertise your new venture. What you might not consider is how you'll convey to graphic designers, advertising copywriters, and website designers how to talk about your brand, the colors you want to use, and the dimensions of your logo. That's all information included in a brand style guide.
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Apr 12, 2024 | 
fitsmallbusiness.com | Michael Devault
When I first started out in digital marketing, online reviews were barely "a thing." A few customers would go on Google or Facebook and post a comment or two-but for the most part, the notion of customer reviews was limited to word-of-mouth or positive testimonials posted on websites. There simply wasn't any reputation management software because the need wasn't there. My, how times have changed.
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Mar 18, 2024 | 
fitsmallbusiness.com | Michael Devault
Some time after filing your LLC and before your grand opening, you'll start advertising your business. Advertising can mean posting pay-per-click (PPC) ads on Google or broadcasting commercials on television or radio. So many kinds of small business advertising exist, and it's nearly impossible to list them all. At the same time, you're probably wondering what you need to do for your business and-more importantly-how much it'll cost. So, what is advertising?
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Mar 15, 2024 | 
fitsmallbusiness.com | Michael Devault
Choosing brand colors is an essential step in creating your brand's identity. Think about this: Hospitals and banks often employ blue, but beauty shops use pinks and pastels. To select the right brand colors, you'll need to express your brand's personality. Once you can do that, take a moment to consider the meanings behind the various colors. Only then can you choose which colors best express your brand's identity.
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Feb 21, 2024 | 
fitsmallbusiness.com | Michael Devault
First, a question: What is the very first impression the vast majority of potential customers will have of your business? Chances are you said, "My logo." And it's true. The best brand logos make powerful first impressions and cement those brands in the minds of the people who might eventually buy whatever the business is selling. But is your logo making the right first impression? An effective logo is one of the core parts of building a strong brand presence.
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Feb 19, 2024 | 
fitsmallbusiness.com | Michael Devault
Whenever I'm tasked with launching a new small business or helping an existing business increase sales, I sit down with the owner to develop a small business marketing plan. You might be surprised how many small businesses overlook the importance of creating a marketing plan, opting instead to thrust blindly into one advertising medium or another.
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Feb 14, 2024 | 
fitsmallbusiness.com | Michael Devault
When entrepreneurs start a new company, one of the first things they'll have to consider is the kinds of advertising they'll need to employ. Issues you might consider include how much you should spend, competitor advertising, and where to spend it. Small business advertising statistics can provide guidance and inspiration. Crafting a strategy to get the word out about a new business or improving brand awareness can be challenging.
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Jan 30, 2024 | 
fitsmallbusiness.com | Michael Devault
Just as the internet has been a game changer for businesses and marketing, it's been equally transformative in the buyer's journey. Today, it's common for potential customers to research customer reviews before purchasing. This makes brand reputation management an important part of your small business marketing strategy. These days, online reputation management is so important it is considered a cornerstone of maintaining and building brand presence.
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Jan 30, 2024 | 
fitsmallbusiness.com | Michael Devault
Over the years, I've consulted with well-recognized global brands and mom-and-pop startups. One of the questions I always ask is, "Who is your core customer?" Every time, the business has an answer. Almost every time, that answer is wrong. How do we discover this? I compile vast amounts of information and examine it to identify the core customers and the kinds of campaigns that will resonate with them. This is known as data-driven marketing.
