Michael Hope

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Articles

NSW Government Bulletin: Part 1 - Officers' WHS due diligence obligations - clarification on 'reasonable steps'

Jul 20, 2024 | mondaq.com | Stephen Trew |Michael Hope

Australia's model WHS laws place an obligation on officers of persons conducting a business or undertaking (PCBUs) to exercise due diligence to ensure that the PCBU itself complies with its duties and obligations under WHS laws. Officers can be charged personally for a failure to discharge this obligation.
Common causes of self referrals in Google Analytics

Jun 17, 2024 | searchlaboratory.com | Michael Hope

Undoubtedly Google Analytics is a powerful tool which provides great data and insights into user activity on your site. However some of the reports can commonly throw up more questions than answers. One of the most common issues that analytics users encounter are self referrals. Self-referrals are any visits within the referral report that are attributed to your own domain.
Key takeaways from the Google Analytics Summit 2012

Jun 17, 2024 | searchlaboratory.com | Michael Hope

The start of November 2012 saw the 8th Annual Google Analytics summit get underway. It was a two-day event where the best of the best in web analytics rub shoulders, network and gain valuable insights into the wonderful tool that is Google Analytics. Each year we arrive in Mountain View on the outskirts of San Francisco with keen anticipation, expecting huge announcements that are truly groundbreaking and will change the world of Analytics.
Search Laboratory

Jun 17, 2024 | searchlaboratory.com | Michael Hope

We have certainly come a long way in understanding impact and effect of users who are visiting our websites. In the early days of the internet the measure of success was the amount of hits your website had received. However this approach was fundamentally flawed in that it only provided a basic top level view providing no benefit or insight to webmasters.
Universal Analytics - Time to Act

Jun 17, 2024 | searchlaboratory.com | Michael Hope

It may seem an eternity ago that Universal Analytics was released out of beta, ensuring that the new methodology was fully functional with all features fully implemented. April 2014 capped the start of a real shift in how the future of analytics is shaped. Since the end of the Q1 2014 Google has made a great effort to make the transition from older analytics methodologies to Universal Analytics as easy as possible.
How the new EU directive will affect online retailers

Jun 17, 2024 | searchlaboratory.com | Michael Hope

A new EU Directive on Consumer Rights will come into effect on June 13 this year and is likely to have a major impact on most, if not all, businesses. The main elements of this new legislation, which was passed in December last year, are designed to protect consumers when purchasing from businesses as well as providing competitiveness of enterprises.
5 Reasons Conversion Rate Optimisation is Important to Your Business

Jun 17, 2024 | searchlaboratory.com | Michael Hope

1: Competition and cost of paid advertising is increasingPaid advertising is currently at the strongest it has ever been, and competition for clicks and paid real estate in search results is at an all-time premium. Spending more money to compete may seem like the best option, but it isn’t the right way to approach your business. What if you could work with the traffic you already have to improve conversion rates?
Enforcing restraints of trade: Three month delay dooms employer's case

Mar 31, 2024 | mondaq.com | Stephen Trew |Michael Hope

A recent high profile decision has highlighted that time is of the essence for employers seeking to enforce restraint of trade provisions against former employees, with a three-month delay in commencing proceedings deemed sufficient to thwart an employer's application for interlocutory relief.
Understanding employment contracts: The importance of an effective set-off clause (Part 3)

Feb 7, 2024 | mondaq.com | Stephen Trew |Michael Hope

In part one (bonus clauses) and part two (policy clauses) of this series on employment contracts, we outlined common pitfalls that employers face within standard clauses of employment contracts. A well-drafted employment contract will set out the terms and conditions of employment in a concise way with clearly defined protections for the employer.
Understanding employment contracts: Key considerations for policy clauses (Part 2)

Nov 8, 2023 | mondaq.com | Stephen Trew |Michael Hope

The employment contract is the cornerstone of the employer-employee relationship. A well-drafted employment contract will set out the terms and conditions of employment in a concise manner and include necessary and clearly defined protections for the employer. However, the standard clauses within an employment contract are regularly scrutinised before courts and tribunals and a seemingly innocuous clause can have a serious adverse effect for the employer in a dispute.