Michael LoRé

New York

Sports Journalist at Freelance

Contributor at Forbes

Golf and soccer storyteller. Contributor @ForbesSports. Bylines: https://t.co/Gy4zrjvGa5, https://t.co/HD41wjwpsw, The Guardian, MyGolfSpy, Glory, Robb Report, Vice Sports.

Articles

Deep Dive: Jordan Air Rev

2 weeks ago | mygolfspy.com | Michael LoRé

Jumpman, Jumpman, Jumpman. Them boys up to something. In fact, Jordan Brand has been up to something behind the scenes for the last eight years developing, evolving, testing and iterating prototypes and models for the new Air Rev golf shoe.
Jordan Brand Announces ‘I’m Back’ In Golf With Air Rev Shoe

3 weeks ago | forbes.com | Michael LoRé

Like Michael Jordan’s infamous fax during the 1994-95 NBA season announcing his triumphant return to the Chicago Bulls, Jordan Brand proclaimed “I’m back” with its return to golf, highlighted by the innovative Air Rev shoe. Unveiled at Jordan’s private Florida golf course, The Grove XXIII, on April 14, the Air Rev harnesses Nike’s Air technology in a new and innovative way for both Nike and Jordan Brand.
How The Masters Helps Drive Mercedes-Benz’s Golf Partnerships

3 weeks ago | forbes.com | Michael LoRé

The Masters Tournament is significant in many ways. Not only is it the first major in men’s professional golf each year, but the annual April event at Augusta National serves as the unofficial start to the golf season.
Gumtree Golf & Nature Club Gives Golfers A Reason To Appreciate Nature

3 weeks ago | forbes.com | Michael LoRé

Like a lot of people growing up on the Australian coast, Karsten Jurkschat was drawn to the ocean. Beginning his career as a designer and photographer in the surf industry, Jurkschat witnessed firsthand the appreciation and respect surfers have for the waters that not only surround their country, but cover more than 70% of the planet’s surface. If surfers didn’t spearhead the support of the oceans, rivers and waterways, their industry, passion and community would suffer.
Manors Golf Charts Next Adventure: The U.S. Market

3 weeks ago | forbes.com | Michael LoRé

Manors Golf was founded on the belief that “golf isn’t a sport to be mastered, but a game to be explored.”That mantra has guided the London-based brand all over the world from the deserts of Arizona to 120 miles above the Arctic Circle in Norway, the neon-lit skyscrapers of Tokyo, Scottish Highlands and just about everywhere in between.
2025 Masters Tournament Equipment And Accessories Roundup

1 month ago | forbes.com | Michael LoRé

It’s officially Masters Week—the proverbial Super Bowl for golf retail as golfers near and far champ at the bit to get onto their local tracks flaunting the latest and greatest apparel, equipment and accessories.
2025 Masters Tournament Best Apparel Roundup

1 month ago | forbes.com | Michael LoRé

It’s officially Masters Week—the proverbial Super Bowl for golf retail as golfers near and far champ at the bit to get onto their local tracks flaunting the latest and greatest apparel, equipment and accessories.
Adidas Turns Back The Clock With Originals Golf Collection

1 month ago | forbes.com | Michael LoRé

Linn Grant is no stranger to turning heads. In fact, she actually aspires to draw more eyeballs on herself, whether it’s through her achievements on the golf course as the first woman to win on the DP World Tour in 2022 or her headline-grabbing fashion like the adidas x JAY3LLE high-top shoes she sported at St. Andrews in 2024. “If I play my best, people are going to see me a lot on Sunday, so if I know I’m going to have cameras on me, I want to feel like I look good,” Grant said.
Golf Fit Launches to Boost Performance and Well-Being

1 month ago | forbes.com | Michael LoRé

Golf wasn’t just a hobby for Richard Berle growing up. It was a game that served as a generational thread between him and his grandfather and father, spending endless hours playing Penmar Golf Course in Venice, Calif. So it was no surprise the seasoned entrepreneur wanted to share the game and similar experiences with his sons, Evan and Elijah, despite both being more keen to prioritize ollies than birdies as professional skateboarders.
Century-Old Legacy Golf Brand Maxfli Continues Industry Resurgence

1 month ago | forbes.com | Michael LoRé

Like a lot of kids interested in golf, Sean Foley worked at his local course growing up. Like a lot of kids who worked at their local course, Foley and his friends were hustlers, scouring ponds, waste areas and rough for rogue golf balls they could resell. “When we found Maxflis we knew we were going to make some money—it was the premier ball at that time,” Foley said. “… We were selling them in the parking lot like hot dogs at Shea Stadium.”Founded in 1910 by Robert H.