Michael LoRé

2 weeks ago | forbes.com | Michael LoRé

Boston Legacy FC unveiled its new crest and visual identity on June 7. Boston Globe via Getty ImagesLaunching a new sports franchise in today’s day and age is no easy feat. Financial logistics aside, ensuring the organization’s branding and marketing is seemingly flawless is of the utmost importance, especially with critics quick to share their displeasure on social media.

2 weeks ago | forbes.com | Michael LoRé

Gap and Malbon Golf teamed up for a limited-edition collection featuring 33-pieces for men and ... More women. REDENS D. Doris and Donald Fisher opened the first Gap store in 1969 in San Francisco, selling records, tapes and the increasingly popular Levi’s jeans. The brand’s name was to highlight the generational gap between the young, liberal baby boomers and their conservative post-war parents. As Gap has grown and evolved—now part of Gap Inc.

1 month ago | pgatour.com | Michael LoRé

LeaderboardWatch & ListenNewsFedExCupSchedulePlayersStatsFantasy & BettingSignature EventsComcast Business TOUR TOP 10Aon Better DecisionsDP World Tour Eligibility RankingsHow It WorksPGA TOUR TrainingTicketsShopPGA TOURPGA TOUR ChampionsKorn Ferry TourPGA TOUR AmericasLPGA TOURDP World TourPGA TOUR UniversityQuick Links53M AGOA closer look at PUMA Golf's new spikeless IGNITE ELEVATE shoe.

2 months ago | mygolfspy.com | Michael LoRé

Jumpman, Jumpman, Jumpman. Them boys up to something. In fact, Jordan Brand has been up to something behind the scenes for the last eight years developing, evolving, testing and iterating prototypes and models for the new Air Rev golf shoe.

2 months ago | forbes.com | Michael LoRé

Like Michael Jordan’s infamous fax during the 1994-95 NBA season announcing his triumphant return to the Chicago Bulls, Jordan Brand proclaimed “I’m back” with its return to golf, highlighted by the innovative Air Rev shoe. Unveiled at Jordan’s private Florida golf course, The Grove XXIII, on April 14, the Air Rev harnesses Nike’s Air technology in a new and innovative way for both Nike and Jordan Brand.