Michaël Smith

Mar 27, 2024 | thedrum.com | Michael Smith |Michaël Smith

Despite gaming's dominance in entertainment and culture, lagging ad spend is attributed to various factors, says Anzu's Michael Smith (vice-president of sales, EMEA). But the rise of intrinsic in-game advertising presents a solution poised to close the gap and unlock vast opportunities for advertisers. With gaming one of the most popular pastimes and a billion-dollar industry, why has ad spend not yet caught up with the industry's growth - and what needs to happen to move the dial?

Feb 22, 2024 | sportsaldente.com | Michael Smith |Michaël Smith

Kevin Durant and his longtime agent and business partner, Rich Kleiman, recently shared a revealing anecdote during a Boardroom Cover Story. It sheds light on a pivotal moment in Durant’s career: the summer of 2019 when he made the decision to join the Brooklyn Nets over the New York Knicks. In the interview, Kleiman confessed his desire for Durant to choose the Knicks. “I wanted you to go to the Knicks, bro,” Kleiman admitted.