Michael Stelzner

It happens at least six times a day. My inbox is flooded with pitch emails from people I've never met, all wanting to be on one of my shows. I delete nearly all of them. You would think in 2025 people would get wiser about how they pitch to others. The problem isn't the

The pressure is mounting. I'm staring at 87 slides that could determine the future for thousands of marketers. This is my most important keynote ever. For weeks, I've been crafting "The Future of Marketing: How to Thrive As an AI-Enhanced Marketer" for Social Media Marketing

We're exactly one month away from Social Media Marketing World 2025. The pressure is building. I can feel it in my shoulders. When you're responsible for an event that thousands of marketers from around the world attend, the weight can be overwhelming. But here's what I've

How many social accounts do you manage? Company accounts, product accounts, multiple channels. What do you do? 😕

Yesterday, I made a discovery looking at my analytics. Maybe you've seen it too. Our organic reach has dropped a LOT over the last few months. It feels like we're all working twice as hard for half the results. But here's what really got me thinking... I realized we're all

A few days ago I heard something that surprised me. A friend told me about a business conference that had zero speakers focused on AI. Zero. In 2025. That's like running a marketing conference in 2015 and having no one talk about social media. Here's the thing about AI—it's

I was so excited to make the changes. Everything in my gut told me this would be the game changer we needed. Their suggestions seemed brilliant. "This is going to move the needle," I thought to myself. Recently, someone reviewed our sales page for Social Media Marketing World

Monday morning started with an unexpected surprise. I woke up to a text from Mari Smith. "Mike, your ticketing site is down," she wrote—and she sent it at 10pm the night before. My heart sank. This wasn't how I planned to start my week. Turns out our Social Media Marketing

The numbers shocked me. I put the new advanced AI model from ChatGPT to the test. We just closed down our annual marketing study. There were more than 700 responses to one important question. The big question: "If you've considered attending Social Media Marketing World 2025,

Today, we almost got shut down... I learned a valuable lesson the hard way. Here's what happened. We were testing our new affiliate program for Social Media Marketing World—trying to make sure attribution tracking worked. Everything seemed to be going smoothly. But then our

I had an interesting revelation today. I'm hearing people say they won't use DeepSeek because it's Chinese. I couldn't help but laugh—and here's why. I looked down at my iPhone (assembled in China). I glanced at my MacBook Air (also assembled in China). And what about

Sometimes you need to pull back the curtain... I sat down yesterday and mapped out a plan to reveal what we've learned. We've been getting a lot of feedback about our struggles promoting Social Media Marketing World. For us, everything changed in the last few months. Our

Sometimes the best ideas come from trusted friends... Last week, I got a message from my good friend Mari Smith. She's been with us since the very beginning of Social Media Marketing World. Her message was simple but powerful. "Why not bring back the affiliate program for