Michael Stelzner

Poway, United States

Founder and Executive Editor at Social Media Examiner

Host at Social Media Marketing Podcast

Founder @SMExaminer & Social Media Marketing World—host Social Media Marketing & AI Explored podcasts—Author of Launch & Writing White Papers—saved by Jesus

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Articles

Mastering Anything: A New Way to Faster and Better Results

1 week ago | socialmediaexaminer.com | Michael Stelzner

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? In this article, you'll discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed. Several psychological obstacles prevent us from making meaningful progress in areas where we want to grow.
NotebookLM for Business: Unlocking Valuable Insights

1 week ago | socialmediaexaminer.com | Michael Stelzner

Drowning in documents, meeting notes, and scattered data? Wondering how to extract meaningful insights without wasting hours sorting through files? In this article, you'll discover how to use NotebookLM to turn your content into an intelligent, searchable resource so you can streamline your workflows, surface key insights, and make smarter decisions faster.
Creating Share-Worthy Instagram Content That Outperforms

2 weeks ago | socialmediaexaminer.com | Michael Stelzner

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? In this article, you'll discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends.
AI and Brand Voice: Your Secret to Quality Scalable Content

2 weeks ago | socialmediaexaminer.com | Michael Stelzner

Worried your AI-generated content sounds robotic or off-brand? Wondering how to maintain your voice and style as you scale your content creation efforts with AI? In this article, you'll discover how to align AI tools with your unique brand voice—so you can produce high-quality, on-brand content at scale without sacrificing authenticity or creative control. The ultimate benefit of training AI on your brand voice is the remarkable return on investment in time saved and increased output.
2025 Social Media Marketing Industry Report

2 weeks ago | socialmediaexaminer.com | Michael Stelzner

Want to be sure your marketing strategy is headed in the right direction? Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and AI adoption over the next year in the 17th annual Social Media Marketing Industry Report. Inside this detailed 43-page report, Social Media Examiner uncovers:✅ Which platforms marketers regard as most important for reaching customers.
Employee-Generated Content: Creating a Video First Strategy

3 weeks ago | socialmediaexaminer.com | Michael Stelzner

Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? In this article, you'll discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way. Employee-generated content, similar to user-generated content, has evolved to become an essential part of brand strategy.
Embracing Emotional Intelligence With AI: How to Remain Uniquely Human

3 weeks ago | socialmediaexaminer.com | Michael Stelzner

Feeling unsure how to stay emotionally connected in a world increasingly driven by AI? Wondering how to preserve your authenticity and human touch while embracing powerful new technologies? In this article, you'll discover how to integrate emotional intelligence with AI tools.
Instagram Threads for Marketers: Tips for Success

1 month ago | socialmediaexaminer.com | Michael Stelzner

Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? In this article, you’ll discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans. An Instagram Threads account offers a unique opportunity that many marketers haven't fully recognized yet.
Building an AI Content Team: How to Rapidly Outperform Your Competitors

1 month ago | socialmediaexaminer.com | Michael Stelzner

â€‹Feeling overwhelmed trying to keep up with content demands in a competitive market? Wondering how other businesses are using AI to produce moreâ€”and betterâ€”content without sacrificing quality? In this article, youâ€™ll discover how to build and scale an AI-powered content team that boosts productivity, drives measurable results, and helps you outpace your competitorsâ€”without burning out your human team. â€‹Feeling overwhelmed trying to keep up with content demands in a competitive market?
Advanced LinkedIn Networking: How to Connect and Convert

1 month ago | socialmediaexaminer.com | Michael Stelzner

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? In this article, you'll discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business. LinkedIn isn't just another social platform.