Michael Wahlen

Dec 10, 2023 | hbs.edu | Hong Qun Luo |Jeffrey T. Macher |Michael Wahlen

By: Hong Luo, Jeffrey T. Macher and Michael Wahlen Format:Print | Language:English | Pages:51 ShareBar This paper studies a novel, light-touch approach to aggregate judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs are high.