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2 months ago | 
salesforce.com | Michael Wright
Email open rates have long been regarded as a key performance indicator (KPI) for email marketing campaigns. The value of knowing there’s an active subscriber behind an address, and that they are interested in your product or service, opens up the possibility of driving future sales. However, over the last several years, the narrative has shifted around the email opens – they aren’t being considered a reliable metric of engagement.
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Dec 2, 2024 | 
thepress.co.nz | Michael Wright
Christchurch medicinal cannabis company Medical Kiwi Ltd is facing liquidation, owing creditors nearly $9 million. The liabilities include $63,000 to staff in wages and holiday pay, $176,000 to Inland Revenue (IRD) and, crucially, a $4.5m preferential security to Emichrome Proprietary Ltd ‒ the private family company of Malaysian-born Australian billionaire Kie Chi Wong.
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Aug 15, 2024 | 
salesforce.com | Michael Wright
Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.
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Jul 21, 2024 | 
insightplus.mja.com.au | Michael Wright
As we mark the 40th anniversary of Medicare, Australians are long overdue a clear discussion about how we can guarantee funding for GP services into the future. 2024 marks the 40th year of Australia’s Medicare, and it has been fitting that a number of initiatives have marked the milestone. Some ideas were good, while others — such as a commemorative Medicare card — were perhaps a little passé.
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Jul 10, 2024 | 
theconversation.com | Michael Wright
Aboriginal Elders in Perth are working with mainstream mental health service leaders to improve mental health services for their community. The Looking Forward research project, which I lead, has enabled mental health service providers in Perth and Nyoongar Elders to be active partners in a steady and sustained engagement process.
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Jun 20, 2024 | 
salesforce.com | Michael Wright
Understanding common problems in the B2B email marketing spaceHow to handle non-human interactions in B2B email marketingB2B email marketing best practices for acquisition and complianceTop B2B email marketing best practicesB2B email marketing has its own unique set of challenges for companies trying to market their products and services to other companies.
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Apr 15, 2024 | 
salesforce.com | Michael Wright
How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. AOL was still a player in the mailbox provider game.
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Apr 8, 2024 | 
thepress.co.nz | Michael Wright
How much of that is true is debatable and, really, beside the point. One inter-school rivalry is pretty much the same as the next. Preece’s story speaks to a much broader and more baffling phenomenon: in a country, culture, and entire Western society obsessed with the right schools, the city of Christchurch somehow stands apart - more obsessed than everyone else. How is this possible? And how did such an obsession take hold? The above anecdote is from 1972.
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Apr 5, 2024 | 
thepress.co.nz | Michael Wright
Ōrongomai, a pou whenua carved from totara, was stolen some time around Easter. Iain McGregor / The PressA sculpture overlooking Lyttelton Harbour has been stolen just months after it was erected - the second such attack on the artist’s works. Ōrongomai, by Ngāti Wheke carver Caine Tauwhare, was reported missing from the John Jameson lookout on Summit Rd on Tuesday. It was taken some time in the previous week. The lookout, at the head of the harbour, is named for the Summit Rd Society founder.
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Feb 13, 2024 | 
salesforce.com | Michael Wright
Ask and you shall receive. It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience. When someone is willing to read more about your offers, they’re less likely to feel overwhelmed, annoyed, or distrustful.
