Michaela Goss

Boston

Senior site editor for @TechTargetNews covering customer experience & content management tech • She/her • Tweets are my own.

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Articles

CRM vs. CDP vs. DMP: What's the difference?

Feb 20, 2025 | techtarget.com | Michaela Goss

Article 1 of 4 Part of: Guide to choosing a CRM system Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Learn about the differences among three major platforms: CRM, CDP and DMP.
Réseau : comprendre les 14 protocoles essentiels

Dec 3, 2024 | lemagit.fr | Michaela Goss

Cet article détaille 14 protocoles réseau courants que les administrateurs réseau doivent connaître. Il fournit des informations sur leurs principales fonctions et leur importance dans les réseaux informatiques. Il existe différentes catégories de protocoles : Protocoles de communication.
How AI will affect the future of content marketing | TechTarget

Sep 27, 2024 | techtarget.com | Michaela Goss

With AI, content marketing strategies can change, for better or worse. Find out how marketers use AI in their workflows and the challenges they face.
How AI will affect the future of content marketing

Sep 27, 2024 | techtarget.com | Michaela Goss

Content marketing has changed over time. Generative AI will likely transform it even further. Here's how marketers are handling and preparing for this AI evolution. ByMichaela Goss,Senior Site EditorPublished: 27 Sep 2024 Generative AI might not take marketers' jobs, but it might make them more difficult for now. Many AI vendors tout how the technology can streamline marketers' workflows and increase efficiency. Yet, AI's advancements have also made marketing harder.
Wi-Fi 6 vs. Wi-Fi 5: What's the difference?

Aug 1, 2024 | techtarget.com | Michaela Goss

Since its inception, Wi-Fi 6 -- or 802.11ax -- has been unique compared with its predecessors. It debuted with multiple new features, capabilities and a new naming system and aimed to make a splash in the networking industry. Wi-Fi Alliance announced Wi-Fi 6 in late 2018 alongside a new naming system for each Wi-Fi generation. Former Wi-Fi generations are more commonly known by their technical standards names from IEEE:802.11b (Wi-Fi 1). 802.11a (Wi-Fi 2). 802.11g (Wi-Fi 3). 802.11n (Wi-Fi 4).
Wireless networking

Jul 26, 2024 | computerweekly.com | Aaron Tan |Joe O'Halloran |Michaela Goss |Alex Scroxton

News 26 Jul 2024 APAC mobile industry to surpass $1tn by 2030 The APAC region’s mobile industry is expected to exceed $1tn by 2030 due to the rapid adoption of 5G and AI technologies Continue Reading By Aaron Tan, TechTarget News 08 Jul 2024 Singtel, SK Telecom gear up for 6G future Both telcos will work together to develop advanced network slicing, telco APIs and edge AI infrastructure, among other capabilities, to pave way for 6G deployments Continue Reading By Aaron Tan, TechTarget How...
Customer experience vs. user experience: What's the difference?

May 14, 2024 | techtarget.com | Michaela Goss

Customer and user experiences sound similar, but they serve different purposes. Together, they can improve organizations' relationships with customers. ByMichaela Goss,Senior Site EditorPublished: 14 May 2024 While the terms user and customer might be interchangeable for many organizations, customer experience and user experience do not mean the same.
SASE vs. SD-WAN: What's the difference?

Apr 2, 2024 | techtarget.com | Michaela Goss

SASE and SD-WAN are two similar architectures administrators use to provide secure network access, but they differ in terms of deployment, security, connectivity and more. ByMichaela Goss,Senior Site EditorPublished: 02 Apr 2024 As remote worker needs evolve over time and across distributed locations, one fact is certain: Traditional technologies don't cut it anymore. This fact helped drive the evolution of WAN into software-defined WAN (SD-WAN).
How AI is transforming the BPO industry and contact centers

Mar 20, 2024 | techtarget.com | Michaela Goss

Everyone is talking about AI, but which organizations are adopting it? BPOs are a great example, especially AI for internal CX strategies and contact centers. ByMichaela Goss,Senior Site EditorPublished: 20 Mar 2024 Organizations wondering how to embrace AI should look no further than business process outsourcers. Compared to other business sectors, BPOs have adopted AI at greater levels.
Sales enablement vs. sales operations: What's the difference?

Nov 21, 2023 | techtarget.com | Michaela Goss

While sales leaders may use sales enablement and sales operations interchangeably, the two strategies function differently. A sales team can benefit from adopting sales enablement and operations strategies, but it must understand the differences before adopting one or both. If sales leaders want to improve CX and how they manage their teams, workflows and technologies, they should embrace a sales operations strategy. However, they need sales operations to embrace sales enablement, too.