Michaela Vogl

Marketing Content Specialist at Brandwatch Blog

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Articles

How to Write a Good Query

1 month ago | brandwatch.com | Michaela Vogl

Tip 1: Keep it simple. If the simple query works, don't try to overcomplicate it. Some brands have unique names that aren't used elsewhere, so there's no need for a lot of exclusions and context words. Tip 2: If your exclusions list more keywords than your main keywords, you may want to add more context, as this could be a sign that your main keywords aren't yet relevant enough.
Mastering Pinterest Marketing: Strategies for Increased Engagement

Jan 20, 2025 | brandwatch.com | Michaela Vogl
What Is Meta Pixel?

Dec 19, 2024 | brandwatch.com | Michaela Vogl
A Practical Guide to Using X for Business

Dec 19, 2024 | brandwatch.com | Michaela Vogl
When Gen Z Write the Marketing Script: What Brands Can Learn

Oct 31, 2024 | s14415.pcdn.co | Emily Smith |Michaela Vogl

And this one from LEGO saw plenty of praise in the comments. Fans embraced the unusual nature of these videos in the comments, complimenting the people in the videos for delivering such absurd lines with a straight face. Hearing these slang words in such an unexpected context gave people a good laugh. The posts which were shared early in the trend’s lifespan saw the most success, as people were seeing these videos for the first time.
When Gen Z Write the Marketing Script: What Brands Can Learn

Oct 30, 2024 | brandwatch.com | Emily Smith |Michaela Vogl

And this one from LEGO saw plenty of praise in the comments. Fans embraced the unusual nature of these videos in the comments, complimenting the people in the videos for delivering such absurd lines with a straight face. Hearing these slang words in such an unexpected context gave people a good laugh. The posts which were shared early in the trend’s lifespan saw the most success, as people were seeing these videos for the first time.
Ranking: Top 10 Medical Influencers on Instagram

Sep 19, 2024 | brandwatch.com | Michaela Vogl

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Ranking: Top 10 Medical Influencers on Instagram

Sep 19, 2024 | s14415.pcdn.co | Michaela Vogl

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The Biggest Consumer Trends in Health and Wellness

Sep 19, 2024 | brandwatch.com | Michaela Vogl

Everyone talks about smoking addiction but no one talks about ‘I can’t stay alone with my thoughts so I am always consuming content on social media’ addiction— Tavishi Jatrele (@tavishi_jatrele) April 16, 2024 Consumers are aware that they spend too much time on their smartphones, and for some the solution is to get rid of them and switch to older models without apps and internet access – so-called dumb phones.
Para Athletics, Shooting & Swimming: Summer Games Insights

Sep 3, 2024 | brandwatch.com | Michaela Vogl

Could watch this for hours tbh #Paralympic2024 pic.twitter.com/IxsRVWqtPp— Scott Bryan (@scottygb) August 28, 2024 Not all the conversation around the opening ceremony was positive. A post on X by a wheelchair user went viral, sharing her disappointment that the event was not as inclusive as hoped: I’m a wheelchair user in Paris for the #Paralympics2024 opening ceremony. The wheelchair viewing platform is entirely taken up by non-wheelchair users.