Michele McLellan

Dec 5, 2024 | inn.org | Emily Roseman |Michele McLellan

Chapter 3: Direct audience trends and tactics By Emily Roseman and Michele McLellan News outlets in the INN Network engage and grow audiences on their own platforms — primarily on their own websites, email lists and social media channels. We call them “direct audiences” because they engage directly with the outlet’s own channels instead of other news outlets or third-party platforms.

Aug 9, 2023 | inn.org | Michele McLellan

Javascript must be enabled for the correct page display 2023 INN Index Fact Sheet: Local News By Michele McLellan and Ha TaAug.

Aug 9, 2023 | inn.org | Michele McLellan

2023 INN Index Fact Sheet: State and Regional News Share | By Michele McLellan and Ha TaAug. 8, 2023Definition: State news outlets primarily focus on government policy, politics or topics of public interest such as health or the environment within a single state.

Aug 9, 2023 | inn.org | Michele McLellan

2023 INN Index Fact Sheet: National and Global News Share | By Michele McLellan and Ha TaAug. 8, 2023Definition: National organizations focus on public affairs issues that affect the entire country. “National” in this context largely means the United States, except for two survey respondents that cover national news in Canada.