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Michelle Bruton

Chicago

Contributor at Freelance

Action Sports and Olympics writer at Forbes

senior editor @TriumphBooks. action sports/olympics writer @ForbesSports. emo scholar @getalternative. more for @BleacherReport, @ThePackersWire. IPA defender.

Articles

  • 2 weeks ago | forbes.com | Michelle Bruton

    When BMX freestyle made its Olympic debut at the Tokyo 2020 Games, it could have been framed as the triumphant end point of a narrative. The roots of the sport can be traced back to the 1970s, and, though it has enjoyed peaks and endured valleys, it has persisted, finally gaining entry to the most mainstream sporting event on the planet. But the Olympics aren’t the mountaintop for BMX freestyle; they are just a stop on the way.

  • 3 weeks ago | forbes.com | Michelle Bruton

    Jess Kimura has already etched her name among the most influential women snowboarders of all time. Her arduous road into the sport meant that she didn’t turn pro until she was 25, but once she had the opportunity and the backing of big-name sponsors like Capita, The North Face and Nike, she squeezed every lemon life had ever given her dry.

  • 3 weeks ago | forbes.com | Michelle Bruton

    Since Natural Selection Tour (NST) launched as a snowboard-only competition series in 2021, skiers have watched with envy as their single-board counterparts compete on the world’s premier big-mountain terrain, from Jackson, Wyoming, to British Columbia to Alaska. In 2025, finally, it was skiers’ turn to get a firsthand taste of what NST is all about.

  • 1 month ago | forbes.com | Michelle Bruton

    Nine years after the last U.S. Freeride World Tour stop, the iconic freeride competition will return to Alaska in March 2026 for the YETI Haines Alaska Pro. Alaska hosted Freeride World Tour (FWT) events for three consecutive years between 2015 and 2017 at the iconic Haines venue, revered in the freeride community (and nicknamed “the Dream Stop”) for its technical spines and abundant powder thanks to its proximity to the Pacific Ocean.

  • 1 month ago | forbes.com | Michelle Bruton

    On Wednesday, the International Olympic Committee (IOC) announced the event program and athlete quotas for the 2028 Summer Olympics in Los Angeles. While many new disciplines will enjoy their Olympic debut, vert skateboarding will not be among them. LA28 will have 351 medal events, 22 more than Paris 2024 did.

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Michelle Bruton
Michelle Bruton @MichelleBruton
6 Nov 24

One of the reasons I’ve stayed on here, aside from the community I’ve built over 15 years (!), is to support others’ work and share my own work in our clicks-driven world. So let’s build a critical mass at Bluesky so we can keep giving each other those precious precious clicks!

Michelle Bruton
Michelle Bruton @MichelleBruton

I think it’s time for all of us who aren’t happy with this outcome to leave this service. I don’t want El*n benefiting from my user data

Michelle Bruton
Michelle Bruton @MichelleBruton
6 Nov 24

RT @herooine: hey https://t.co/DWuOJsallV

Michelle Bruton
Michelle Bruton @MichelleBruton
6 Nov 24

RT @MichelleBruton: OK everyone drop your Bluesky handles so we can find each other! @michellebruton.bsky.social