Michelle Castillo

New York

Senior reporter @cheddar, covering social media, streaming, tech and culture. Naturally a night owl. All opinions are my own. [email protected]

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Articles

How I Made Money Without Showing My Face On Social Media

3 weeks ago | medium.com | Michelle Castillo

For a long time, I believed success on social media required full exposure, your face, your voice, and your personal life broadcast daily. I thought visibility was the price of credibility, but over time, that demand to constantly perform began to wear on me. What once felt like self-expression started to feel like pressure. I wasn’t shy, and I wasn’t insecure.
The Pressure to Succeed: Lessons from Building My Marketing Agency at 22

3 weeks ago | medium.com | Michelle Castillo

Since I turned 20, the pressure to make something big of myself was overwhelming. Everyone around me seemed to have their life figured out, stable jobs, relationships, and accomplishments that I thought I should have already achieved. That constant feeling of “I need to do it now” weighed heavily on me every single day. I spent my early twenties hopping from one marketing agency to the next, trying to prove I was capable, that I could keep up with everyone else.
Productivity Isn’t a Pinterest Board! Here’s What Actually Works

4 weeks ago | medium.com | Michelle Castillo

I used to think productivity meant waking up at 6 AM, journaling for twenty minutes, drinking something green, and organizing my day in color-coded blocks. Spoiler: it didn’t last. I’m a 24-year-old content creator who moved to Spain at 23 to pursue a slower life with bigger dreams. I thought that by changing countries, I’d naturally become more organized, grounded, and focused. But changing your environment doesn’t automatically change your habits.
Barbie’s StreamHouse goes digital with the help of Verizon

Nov 22, 2024 | campaignlive.com | Michelle Castillo

Barbie’s DreamHouse is moving into the digital age: Introducing the Barbie StreamHouse. Building on Verizon’s holiday campaign featuring the iconic Mattel doll and her friends in a digitally connected home, the two brands will bring one of the most famous homes in the world to real life. From December 12 through 15, visitors can explore all the scenes from the commercial in a pink-themed townhouse located in New York City’s SoHo neighborhood – indoor pool and all.
Barbie’s StreamHouse goes digital with the help of Verizon

Nov 22, 2024 | campaigncanada.ca | Michelle Castillo

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YouTube enhances Shorts brand options for social campaigns

Nov 17, 2024 | campaignasia.com | Michelle Castillo

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the company introduced new format buying controls that allow for surface-specific ad customisation across YouTube. For example, brands can run a video view campaign exclusively on Shorts or show only horizontal creative in-stream. The company is also piloting Shorts-only buying through its Demand Gen program.
YouTube enhances Shorts brand options for social campaigns

Nov 15, 2024 | campaignlive.com | Michelle Castillo

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the company introduced new format buying controls that allow for surface-specific ad customization across YouTube. For example, brands can run a video view campaign exclusively on Shorts or show only horizontal creative in-stream. The company is also piloting Shorts-only buying through its Demand Gen program.
YouTube enhances Shorts brand options for social campaigns

Nov 15, 2024 | campaigncanada.ca | Michelle Castillo

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GLAAD study: Brands more worried about LGBTQ ad backlash than shunning community

Nov 13, 2024 | campaignlive.com | Michelle Castillo

A new study from GLAAD found marketers are more worried about public outcry over including LGBTQ members in their campaigns than the outrage for lack of inclusion. GLAAD spoke to 200 brand and agency leaders with over $15 million in advertising budgets about their opinions on including LGBTQ members in advertising for its annual Visibility in Perceptions report, which was published on Wednesday. The LGBTQ community accounts for $1.4 trillion of U.S. spending power, per Merrill.
GLAAD study: Brands more worried about LGBTQ ad backlash than shunning community

Nov 13, 2024 | campaigncanada.ca | Michelle Castillo

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