Michelle Castillo

New York

Senior reporter @cheddar, covering social media, streaming, tech and culture. Naturally a night owl. All opinions are my own. [email protected]

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Articles

Barbie’s StreamHouse goes digital with the help of Verizon

Nov 22, 2024 | campaignlive.com | Michelle Castillo

Barbie’s DreamHouse is moving into the digital age: Introducing the Barbie StreamHouse. Building on Verizon’s holiday campaign featuring the iconic Mattel doll and her friends in a digitally connected home, the two brands will bring one of the most famous homes in the world to real life. From December 12 through 15, visitors can explore all the scenes from the commercial in a pink-themed townhouse located in New York City’s SoHo neighborhood – indoor pool and all.
Barbie’s StreamHouse goes digital with the help of Verizon

Nov 22, 2024 | campaigncanada.ca | Michelle Castillo

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YouTube enhances Shorts brand options for social campaigns

Nov 17, 2024 | campaignasia.com | Michelle Castillo

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the company introduced new format buying controls that allow for surface-specific ad customisation across YouTube. For example, brands can run a video view campaign exclusively on Shorts or show only horizontal creative in-stream. The company is also piloting Shorts-only buying through its Demand Gen program.
YouTube enhances Shorts brand options for social campaigns

Nov 15, 2024 | campaignlive.com | Michelle Castillo

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the company introduced new format buying controls that allow for surface-specific ad customization across YouTube. For example, brands can run a video view campaign exclusively on Shorts or show only horizontal creative in-stream. The company is also piloting Shorts-only buying through its Demand Gen program.
YouTube enhances Shorts brand options for social campaigns

Nov 15, 2024 | campaigncanada.ca | Michelle Castillo

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GLAAD study: Brands more worried about LGBTQ ad backlash than shunning community

Nov 13, 2024 | campaignlive.com | Michelle Castillo

A new study from GLAAD found marketers are more worried about public outcry over including LGBTQ members in their campaigns than the outrage for lack of inclusion. GLAAD spoke to 200 brand and agency leaders with over $15 million in advertising budgets about their opinions on including LGBTQ members in advertising for its annual Visibility in Perceptions report, which was published on Wednesday. The LGBTQ community accounts for $1.4 trillion of U.S. spending power, per Merrill.
GLAAD study: Brands more worried about LGBTQ ad backlash than shunning community

Nov 13, 2024 | campaigncanada.ca | Michelle Castillo

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Pinterest warns of year-end ad slowdown in Q3 earnings

Nov 11, 2024 | campaignindia.in | Michelle Castillo

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years. The latest ad films and campaigns in India from brands such as Nibav Home Lifts, CoinDCX and more in our weekly news roundup.
Pinterest warns of year-end ad slowdown in Q3 earnings

Nov 10, 2024 | campaignasia.com | Michelle Castillo

As 2024 winds down, Pinterest is warning of an advertising slowdown, especially among food and beverage brands. Pinterest reported its Q3 numbers Thursday, posting earnings per share of 40 cents on an adjusted basis and quarterly revenue of $898 million. Pinterest has 537 million global monthly active users, up 11% year over year.
Pinterest warns of year-end ad slowdown in Q3 earnings

Nov 8, 2024 | prweek.com | Michelle Castillo

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth. SAN FRANCISCO: As 2024 winds down, Pinterest is warning of an advertising slowdown, especially among food and beverage brands. Pinterest reported its Q3 numbers Thursday, posting earnings per share of 40 cents on an adjusted basis and quarterly revenue of $898 million. Pinterest has 537 million global monthly active users, up 11% year over year.