Michelle Symonds

2 weeks ago | marketingdonut.co.uk | Michelle Symonds

In the high-speed world of digital marketing, it's easy to get caught in a numbers game. "How many visitors?" "How much traffic?" "How many impressions?" These are the metrics we love to chase. But here's the truth that many overlook: driving people to your website is only half the battle. What matters just as much, if not more, is what happens next.