Michelle Warren

2 weeks ago | ccentral.ca | Michelle Warren

Patrick D’AnjouVP of retail salesMolson Coors CanadaBased on your data, insights and experience, what’s trending for summer 2025? Summer 2025 is all about bold refreshing taste with a personal twist that are brewed in Canada. Alongside their favourite beers, adult consumers are also reaching for full-flavoured beverages that deliver on full flavour taste. Simply Spiked does just that, offering juicy flavours like peach and strawberry lemonade that are perfect for summer.

2 weeks ago | ccentral.ca | Michelle Warren

What are the outside influences shaping the space, like the demand for zero sugar or lower carb? Absolutely. Just take a look at our can. It’s pretty amazing when the ingredient list reads: water, vodka, cane sugar and natural flavours. That’s it. And that’s something we’re proud to talk about. We want people to look at what’s in the can and understand it. We don’t cut corners—we put ingredients in that we’re happy to consume ourselves. What makes your product stand out?

2 weeks ago | ccentral.ca | Michelle Warren

Bruno & Davide CodispotiCo-foundersCrazy Uncle Based on your data, insights and experience, what’s trending for summer? As convenience stores gear up for their first summer of beverage alcohol sales, early indicators suggest an important shift in ready-to-drink (RTD) cooler trends for summer 2025. After years of low-to-no sugar seltzers ruling the shelves, many consumers are now seeking nostalgia, bold flavour, and authenticity.

2 weeks ago | ccentral.ca | Michelle Warren

You’ve mentioned that you’re supporting convenience retailers with c-store-exclusive products. Tell us a bit about how this came about. Exactly. These were launched as convenience store exclusives. They’re sourced through the LCBO, but the LCBO doesn’t stock them. This is a new program the LCBO opened up, and we were one of the first to participate. It’s a great advantage for convenience stores because there’s no price comparison, so they can earn a little more margin.

2 weeks ago | ccentral.ca | Michelle Warren

What are the outside influences shaping the space? People are definitely looking for low cal options, as well as lower alcohol options. Non-alc is also making a big push, with tons of new beers and cocktails for people looking to stay sober. This is the first sales summer for convenience retailers. What advice can you share in terms of seasonal demand, sales cycles, category management, planograms etc.? Always be ready for the weekends and holidays.