Mike Cassidy
Writer, Signifyd at Freelance
Storyteller at Signifyd, which uses machine learning to prevent online fraud and abuse. Interests: AI, e-commerce, Silicon Valley and baseball.
Articles
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2 weeks ago |
residentialsystems.com | Mike Cassidy
As a business owner, it can be hard to know if a customer is happy with your work since, unless it’s a complaint, you rarely hear about their experiences. Questions like were their expectations met or exceeded, or would they call on your company again and recommend you to industry friends, are left unanswered. Without timely, consistent, and relevant customer feedback, it’s often difficult to determine what you’re doing right and where improvements or adjustments could be made.
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2 weeks ago |
residentialsystems.com | Mike Cassidy
Articles From This Author
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2 months ago |
mikecassidyii.medium.com | Mike Cassidy
I’m still a techno-optimist despite the current shift towards right-wing authoritarian, anti-scientific populism / fascism in the world. This shift is antithetical to the future of post-scarcity and the abundance humanity is capable of. For years I’ve repeated that humanity is currently in a race between our ignorance and our understanding. Our understanding and knowledge needs to grow to a point that overpowers our ignorance.
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Jan 20, 2025 |
mytotalretail.com | Mike Cassidy
A monster December propelled holiday e-commerce sales growth to the heights predicted at the beginning of the fourth quarter rush. Despite analysts' spot-on call there, a lookback shows that very little else about the season was easy to foresee. Online spending was up 24 percent in December over 2023, according to Signifyd data, largely because the month benefited from the glow of Cyber Monday, which landed in November the previous year.
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Nov 26, 2024 |
signifyd.com | Mike Cassidy
For retailers, there is the holiday season and then there is the holiday returns season. Sorry to spoil the celebration around the surge of orders that most merchants see in the fourth quarter, but the rollicking good times of the holiday season do come with an inevitable downside. Beginning shortly after Christmas, holiday returns come rolling in.
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Almost 70% of customers said loyalty programs are important in their purchasing decisions. https://t.co/UEsVGhO2Gz
U.S. ecommerce sales for the first two weeks of October were up 3% over a year ago. Whether retailers were cheering or reassessing their strategies was highly dependent on their retail category, according to Signifyd’s Holiday Season Pulse Tracker. https://t.co/jt8ihQUuUZ
Consumers continue to trade down for cheaper goods, but they are poised to push online holiday spending up by 7% over last year, according to Signifyd's Holiday Ecommerce Pulse projection. https://t.co/eDzq3j8fc0