Mike Jones

Mesa

Building remarkable professional services brands @remarkabrand, @resound + clients. HMU to talk #branding, #theology, #arizona, & #history

Articles

How Should AI Influence Brand? Brand Building with AI

1 week ago | resoundcreative.com | Mike Jones

I’ve written extensively about AI in marketing, from questioning when professional services firms should trust AI content to outlining the Ten AI Use Commandments for Marketers. The response to these articles has been encouraging, with many of you reaching out to share your experiences and ask for more guidance.
A Significant Event Without Fanfare

3 weeks ago | self-issued.info | Mike Jones

A significant event in digital identity occurred without fanfare today. Presentation Exchange was removed from the OpenID for Verifiable Presentations specification. It had once-upon-a-time been the only query language used for verifiable credential presentation. In October 2024, the Digital Credential Query Language (DCQL) was added alongside it. Today, after much discussion by the working group, Presentation Exchange was removed, making DCQL the only query language supported.
Using AI in Content Marketing

1 month ago | resoundcreative.com | Mike Jones

Ten AI Use Commandments for Marketers: Protecting Your Brand’s Soul from AI Temptations by | Mar 19, 2025 A few months back, I wrote about why AI won’t save your B2B marketing. The post sparked a few conversations with some of my professional services marketer friends about how to use AI in content marketing without compromising your brand.
When and How Should You Use It?

Jan 15, 2025 | resoundcreative.com | Mike Jones

When Should Professional Services Firms Trust AI Content in their Marketing? by Mike Jones | Jan 15, 2025 I recently had a conversation with our creative team about AI content generation that made me think about what we risk losing in B2B marketing.
HubSpot INBOUND 24 |

Nov 12, 2024 | resoundcreative.com | Mike Jones

HubSpot INBOUND 24: Top Sessions, AI Insights, and ROI Tips for B2B Marketers by | Nov 13, 2024 I walked into Boston’s convention center for HubSpot INBOUND 24 with 12,000 other marketers last month, and I couldn’t help but admire what HubSpot has built.
Inside Out Marketing | Brand Consistent Marketing

Oct 16, 2024 | resoundcreative.com | Mike Jones

Inside Out Marketing Aligns What You Say with Who You Are by | Oct 16, 2024 It’s easy to lose track of who you are in the maelstrom of life. We spend so much time reacting to things good and bad that we feel more like animals driven by instinct than humans directed by divine imprint and purpose. The same thing happens in our organizations.
Bloke's bizarre way to draw attention to crumbling roads by filling potholes with flowers

Sep 21, 2024 | dailystar.co.uk | Mike Jones

One man has taken upon himself to fill as many potholes as he can with flowers in protest at the "unjustifiable" state of the UK's roads. Harry Smith-Haggett, from Horsham, UK, had grown tired of seeing so many roads in a state of disrepair. Noticing that councils were not doing enough to correct the issue, the 22-year-old decided to take things into his own hands. While potholes are usually filled with tarmac, Harry decided to take a more green-fingered approach with his initiative.
Key B2B Metrics to Track

Sep 18, 2024 | resoundcreative.com | Mike Jones

Measure Marketing (Correctly) with These B2B Metrics by | Sep 18, 2024 Measurement spurs growth. It gives you the kind of information you need to test your assumptions and, ultimately, strengthen your marketing growth engine. But if measurement seems like a daunting and questionably useful chore, you’re in the right place. Don’t drown in data. Measure what matters.
Measuring the Financial Impact of a Brand

Aug 21, 2024 | resoundcreative.com | Mike Jones

You've invested in your firm's brand. You've defined your values, honed your personality, and crafted a compelling story. You're confident that your firm is remarkable. But here's the million-dollar question: Can you prove it? In the high-stakes world of professional services, gut feelings and anecdotes don't cut it. Your partners want hard evidence that your branding efforts are paying off.
How to Can Your Firm Stand Out?

Jul 17, 2024 | resoundcreative.com | Mike Jones

Blend in and get left behind. It sounds harsh, but in marketing, it’s true. Your clients have more options than ever before, and they’re not just looking for a firm that can get the job done – they’re looking for a firm that gets them and their needs. Great marketing grabs eyeballs. That means if someone is in your target market, your content engages them, setting your firm apart – in other words, great marketing is interesting marketing. But it isn’t just about making your firm look good.

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Mike Jones @remarkamike

18 Apr 25

How would you describe UPS in three words or less? I'll start: "Big brown" https://t.co/lxFgKbExlo

Mike Jones @remarkamike

17 Apr 25

Learn why the strongest brands don't just look good—they consistently outperform competitors across these three metrics. https://t.co/n2yQa09zqd https://t.co/qY90FvEOjV

Mike Jones @remarkamike

16 Apr 25

"How do you leverage AI's capabilities without sacrificing what makes your brand worth noticing? Marketing requires a delicate balance when adopting new technologies, especially AI marketing tools. It comes down to three core principles." https://t.co/GRa8eaASdg https://t.co/kTDjjrYz6j

Mike Jones

Articles

How Should AI Influence Brand? Brand Building with AI

A Significant Event Without Fanfare

Using AI in Content Marketing

When and How Should You Use It?

HubSpot INBOUND 24 |

Inside Out Marketing | Brand Consistent Marketing

Bloke's bizarre way to draw attention to crumbling roads by filling potholes with flowers

Key B2B Metrics to Track

Measuring the Financial Impact of a Brand

How to Can Your Firm Stand Out?

Contact details

Emails

Socials & Sites

X (formerly Twitter)