Mike Jones

How do you rank in Google? Follow the data. The 2025 Remarkabrand Index for Accounting Firms in Partnership with McGuire Sponsel and the Association for Accounting Marketing shows us how to boost domain authority and show up on Google. We looked at over 1,400 firm websites—and https://t.co/zusqqZI9Sk

How would you describe Hyundai in three words or less? I'll start: "Warranty approved" https://t.co/ZT2Z5VhjhX

Let's talk about the essential commandments that'll keep your brand authentic and powerful in the AI age. I'm breaking down the crucial dos and don'ts that successful marketers are using right now to harness AI without losing their unique edge. Listen in here: https://t.co/usgiBjeKm6

"The most successful firms recognize brand as a strategic business asset that accrues value over time when developed and stewarded properly. They invest accordingly and measure the returns through improved financial performance." Read more on how brand boosts your bottom line:

“It's the job that's never started as takes longest to finish.” - J.R.R. Tolkien https://t.co/mDz1KmtKoJ

The 2025 Remarkabrand Index for Accounting Firms in Partnership with McGuire Sponsel and the Association for Accounting Marketing includes something new: martech data pulled from 1,400+ accounting firm websites. For the first time, we’re showing you: • What CRMs, CMSs, and https://t.co/aM36lXIyhN

How would you describe Starbucks in three words or less? I'll start: "Overpriced burnt coffee" https://t.co/HFIp6khqyX

In this episode, Sam and I get into the details on effective measurement for marketing efforts in the professional services world, along with some opportunities to expand the impact of your marketing efforts. Tune in: https://t.co/vktKMzRN33 https://t.co/WdJ4776l5o

When professional services marketers talk about brand, they often focus on visuals, websites, and messaging. But many firm partners want to know a more fundamental question: how does brand actually affect our bottom line? This disconnect creates tension. Marketing teams know https://t.co/zOaAD8dODt

"If you can’t be brilliant, at least be memorable." - David Ogilvy https://t.co/7vNC9cLsC8

How would you describe Hasbro in three words or less? I'll start: "Tariffed Toys" https://t.co/0wCUKX8fUS

If you've somehow been living under a rock, you may have missed that later this month Southwest will no longer abide by its longtime brand promise "Bags fly free." What does that mean for the brand - does it really matter? Sam and I work through this and its implications for https://t.co/jjxCfl4rDW

"Measurement spurs growth. It gives you the kind of information you need to test your assumptions and, ultimately, strengthen your marketing growth engine. But if measurement seems like a daunting and questionably useful chore, you’re in the right place." Read the full article: https://t.co/PoeNRQcTyR

"You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment." - Alvin Toffler https://t.co/tx81ySKEdL

How would you describe Southwest in three words or less? I'll start: "Bags flew free" https://t.co/f0h733J8A9

The episode offers actionable guidelines for B2B brands to harness AI’s power without compromising their strategic vision, including specific checkpoints for reviewing AI-generated content and maintaining brand authenticity. Tune in: https://t.co/cfSmOnPqM1 https://t.co/vWnROiDoGM

"How do you leverage AI's capabilities without sacrificing what makes your brand worth noticing? Professional services marketing requires a delicate balance when adopting new technologies, especially AI marketing tools. It comes down to three core principles." Learn about our 3 https://t.co/LTgMHFGPpG