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Mike Reynolds

United States

Senior Writer at S&P Global

Media and sports follower, S&P Global, senior writer. All tweets are my own & not representative of S&P Global.

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Articles

  • Survey Says, Who Said That Linear Television is Dead?

    Nov 12, 2024 | videoageinternational.net | Mike Reynolds

    It is well understood that the TV game has changed and that rules are different these days. In the U.S., a linear brand used to mean over-the-air channels — the networks and independent stations around the country — but now, viewers can get them as part of a connection package for streamers. Along with what once were deemed cable channels — AMC, MTV, Animal Planet, TMC, etc. — they are now all part of a streaming conglomeration.

  • U.K. Planning FTA Online Move. U.S. Sticks With DTT

    Aug 26, 2024 | videoageinternational.net | Mike Reynolds

    Back in April, VideoAge (along with other industry publications) reported on the U.K.’s decision to make a future move to delivering TV content away from the historical tower/transmitter to a more modern online system, via Freely TV. On the surface it seemed a simple deal — turn off the tower, turn on the web! But on closer inspection it seems such a move isn’t going to be that easy.

  • NBCU sets Olympic ad sales mark with more than $1.25B from Paris Summer Games

    Aug 1, 2024 | spglobal.com | Mike Reynolds

    NBCUniversal Media has already set an ad sales record for the Paris Summer Games even as it remains in sale discussions over linear and streaming inventory. Source: Chesnot/Getty Images News via Getty Images. Longtime US rightsholder NBCUniversal Media LLC has surpassed its Olympic ad sales record and stands to add to the total amid strong viewership for the Paris Games.

  • Diamond carriage pact with Comcast may aid its chance to emerge from bankruptcy

    Aug 1, 2024 | spglobal.com | Mike Reynolds

    Diamond Sports Group LLC's path to emerge from Chapter 11 bankruptcy protection just got a little clearer in the wake of a new carriage agreement with Comcast Corp. The cable giant and regional sports network operator reached a pact for more than a dozen of Diamond's Bally Sports-monikered RSNs to become available on Comcast's Xfinity Ultimate TV package on Aug. 1. The Diamond-owned RSNs have been dark to Comcast video customers since May 1, after the parties failed to reach a carriage renewal.

  • Women's Sports Turning Moments into Movements

    Aug 1, 2024 | spglobal.com | Mike Reynolds

    Just ahead of the Opening Ceremony for the 2024 Olympic Games — the first Games in history with a 50/50 split between female competitors — this MediaTalk episode looks at the rise of women's sports among fans, advertisers, network owners and investors. The episode builds on a two-part report recently published by S&P Global that reviews more than a century of milestones in women's sports.

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Mike Reynolds
Mike Reynolds @MamaroneckMike
23 Jul 20

RT @MaryLarkinReyno: Just wondering: Do you think baseballs will travel further in empty parks or with fans? Why?Any idea @dcone36

Mike Reynolds
Mike Reynolds @MamaroneckMike
15 Sep 19

Split screen: Todd Gurley on bench as Rams score TD; other side his cat commercial for @hulu with live TV. Is that good branding?

Mike Reynolds
Mike Reynolds @MamaroneckMike
26 Jul 19

15 months later, conditional approbation... Market Intelligence: TMT @SPGMI_TMT DOJ conditionally approves T-Mobile/Sprint merger (link: https://t.co/IhZSmWQ8hp) https://t.co/IhZSmWQ8hp #breakingnews #merger