Mike Ruff
Journalist, editor @GarageWireUk and freelance videographer. Contact [email protected] if you've got a story to tell. Tweets all things motoring and film.
Articles
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1 week ago |
martech.org | Mike Ruff
Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Performance marketing is conversion-focused. It’s all about that sale or lead, both easily measurable results.
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2 months ago |
msn.com | Mike Ruff
Continue reading More for You
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2 months ago |
martech.org | Mike Ruff
Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and it’s constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.
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Nov 20, 2024 |
mediaplussea.com | Mike Ruff
In our data-driven industry, end-of-year performance reviews involve numbers. While such can induce anxiety, it also presents opportunities, according to Media+ data guru Mike Ruff. Read Mike’s take, as shared with MarTech here or below. By Mike RuffIt’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress.
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Nov 20, 2024 |
martech.org | Mike Ruff
It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can minimize those negative feelings by approaching their reviews the way they approach their campaigns. Here are my top three tips to make this season positive and productive. It’s hard to have a productive performance conversation if you feel your performance was one way while your manager feels it was another.
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