Mindy Hernandez

2 weeks ago | climatechangenews.com | Mindy Hernandez |Megan Rowling

Mindy Hernandez is director of the Living Lab for Equitable Climate Action at the World Resources Institute. We’ve all heard it: Eat less beef. Fly less. Buy secondhand. Track your carbon footprint. But what’s less known is that the very idea of a ‘personal carbon footprint’ was popularized by oil giant BP, which, in a 2004 campaign, encouraged people to measure their own emissions – diverting attention from the fossil fuel industry and toward individual consumers.