Miranda Schmalfuhs
Editor at MJH Life Sciences
Author at Pharmaceutical Commerce
Associate Group Social Media Editor for @PharmExec |@Clin_Trials |@PharmaCommerce |👩🏼💻📲📚🔬🧬🧫🧪📦 *all opinions are my own*
Articles
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1 week ago |
pharmaceuticalcommerce.com | Miranda Schmalfuhs
Resonating with Younger Demographics While Maintaining Medical Accuracy & SensitivityAmy Hessels, Bayer‘s vice president of marketing, talks about how to engage younger demographics and how the Your Decision campaign contributes to broader conversations about women's reproductive autonomy and healthcare access. Medicaid Cuts: How Deep Will They Go? Republicans are aiming for major reductions in federal spending, and Medicaid seems a likely target.
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1 week ago |
pharmaceuticalcommerce.com | Miranda Schmalfuhs
Long-Term Sustainability for Diverse Trial InitiativesLaShell Robinson, head of global feasibility and trial equity at Takeda, discusses how Takeda will ensure that diversity and inclusion remain a priority in its clinical trials moving forward. Payers Consider Policy Options for Access to GLP-1 Obesity MedicationsA new paper by the Institute for Clinical and Economic Review (ICER) looks at the cost-effectiveness versus affordability issue of obesity medications such as Wegovy and Zepbound.
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2 weeks ago |
pharmaceuticalcommerce.com | Miranda Schmalfuhs
Treating Chronic Cough with Digital TherapeuticsHyfe’s CEO Tamsin Chislett spoke with Pharmaceutical Executive about this new technology, along with how digital therapeutics have the ability to change the ways that patient symptoms are captured and measured by HCPs. She also discussed how new technologies like AI are expanding opportunities to implement digital therapeutics across the industry.
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2 weeks ago |
pharmaceuticalcommerce.com | Miranda Schmalfuhs
Effectively Cutting Through the Misinformation Noise: Bayer’s Your Decision CampaignAmy Hessels, vice president of marketing, Bayer, discusses how its Your Decision campaign tackles misinformation about reproductive health by providing the information to empower women to discuss options with healthcare providers. Addressing Drug Shortages: A Call to Action for Pharmacists and PolicymakersManaging the challenge requires a multifaceted approach with all stakeholders.
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2 weeks ago |
pharmaceuticalcommerce.com | Miranda Schmalfuhs
Addressing Underrepresentation of Racial & Ethnic Groups in Psoriasis TrialsIn this Pharmaceutical Executive video interview, LaShell Robinson, head of global feasibility and trial equity at Takeda, discusses strategies to address underrepresentation in clinical trials, particularly in phase III psoriasis trials.
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