Miriam Ellis

Nov 13, 2024 | searchengineland.com | Miriam Ellis

Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer this question for yourself. Google’s Local Guides program is an open-source project that allows contributors, officially called “Local Guides,” to upload photos, answers, reviews, edits and other content to Google Maps and related Search products in exchange for benefits, including points and perks.

Oct 27, 2024 | webtan.impress.co.jp | Miriam Ellis

この記事の内容はすべて筆者自身の見解であり（ありそうもないことだが、筆者が催眠状態にある場合を除く）、Mozの見解を反映しているとは限らない。 この記事は、前後編の2回に分けてお届けしている。18の最新トレンドのうち10個を紹介した前回に引き続き、後編となる次回は、残る8個のトレンドを見ていこう。→まず前編を読んでおく 今回取りあげているGoogleローカル検索の最新トレンドは次の18件だ： Googleローカル検索 最新18トレンドまとめ [2024年Q2版] Googleビジネスプロフィール機能の廃止と、代替機能の可能性 チャットとメッセージの終了 通話履歴機能の終了 レビュー関連のニュース Local Services AdsからGoogleビジネスプロフィールへレビューを切り替え レビューの要約 レビュー機能のレイアウト刷新 Googleビジネスプロフィールとマップの変更 競合他社の情報が表示される新しい機能 米国におけるEU式のカルーセル 「QRコードは死んだ」などと誰が言ったのか 新しいアクセシビリティアイコン オーナーの特定...

Sep 25, 2024 | searchenginejournal.com | Miriam Ellis

Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are contributing to these brands’ dominance in Google’s Packs and Maps. Today, I’ll share some good news that could help the local businesses you market catch up and compete. A major report just published from GatherUp has studied 23,000 locations, and from this, I have three key actionable highlights for you.

Jul 29, 2024 | moz.com | Miriam Ellis

By: Miriam Ellis Edited By: Emilie Martin The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You: What about this stormy weather we’re having in search marketing? Me: Turbulent winds of change buffeting us continuously. You: Yeah, hard to find a sure footing these days. Me: You’ve got to listen to the best conversation anyone has had in 2024.

Jul 15, 2024 | moz.com | Miriam Ellis

By: Miriam Ellis Edited By: Emilie Martin The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There’s never been a more relevant moment than this one for doubling down on your stewardship of your Google Business Profile.