Mishaela Robison

Mar 1, 2023 | brookings.edu | Mark MacCarthy |Brian Fishman |Mishaela Robison |Annie Henry

The European Data Protection Board’s (EDPB) recent decision on Meta’s personalized ad practices might require social media companies and other online businesses to significantly revise their data-focused advertising business models if it is upheld by the European courts. As I explained in a previous Brookings post, the EDPB’s decision is rooted in Article 6 of the European General Data Protection Regulation (GDPR), which requires companies to have a lawful basis for their data practices.