Mitchell Parton's profile photo

Mitchell Parton

Dallas

Reporter at Modern Retail

Reporter @modernretail from @digiday 🛒 | past: @bizjournals, @dallasnews | music and journalism alum @uofcincy | [email protected]

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Articles

  • 1 week ago | modernretail.co | Mitchell Parton

    Walmart has begun a five-year strategy to significantly grow the number of gas stations next to its new and existing stores. And, as it has aimed to do throughout its business, the retailer hopes to win over customers by offering the lowest prices in the market.

  • 1 week ago | modernretail.co | Mitchell Parton

    Concerned about tariffs and the state of the economy in the first few months of Donald Trump’s second presidency, retailers are rethinking plans to lease or build new locations. Even before the announcement of elevated tariffs in April, U.S. retail leasing demand in the first quarter was the weakest it had been since the onset of the pandemic, according to a report from Cushman & Wakefield.

  • 1 week ago | modernretail.co | Mitchell Parton

    Almost three years ago, Amanda Bailey joined Lowe’s as an outsider to home improvement. She had previously worked as vp of customer retention and loyalty for Tory Burch and, before that, vp of global customer strategy and engagement at Hilton. At Hilton, she had revamped the company’s loyalty program from something focused on business travelers to one that appealed to all customers. Then, at Tory Burch, she focused on personalization, using data to provide relevant recommendations to shoppers.

  • 1 week ago | modernretail.co | Mitchell Parton

    The water tumbler boom seen over the last few years is beginning to fade, leaving brands like Stanley in search of new areas of growth. Sales of bottles and insulated containers at sporting goods retailers have seen year-over-year declines each month from September 2024 to February 2025, according to Matt Tucker, a sports equipment analyst for Circana.

  • 2 weeks ago | modernretail.co | Mitchell Parton

    Welcome to Modern Retail’s Marketing Week, coinciding with the Modern Retail Marketing Summit in New Orleans. In daily features, we’ll be breaking down influential brands’ 2025 marketing playbooks. Plus, follow along for stories on leading brands’ marketing strategies and valuable takeaways from Summit discussions. Landing on the shelves of Target or Walmart is often a huge victory for brands, but it’s also just the beginning of the journey to succeed in retail.

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Mitchell Parton
Mitchell Parton @mitchellparton
4 Apr 25

Nintendo already seemingly put a “Trump tax” on the Switch 2. Will they have to raise the price even more? https://t.co/3u2Py0zXDi

Mitchell Parton
Mitchell Parton @mitchellparton
28 Mar 25

The real reason DoorDash needed a financing service? 25% of its users order from non-restaurant merchants. https://t.co/qcJn2fzdaU

Mitchell Parton
Mitchell Parton @mitchellparton
20 Mar 25

RT @Azradok: They're doing the meme. https://t.co/b0f78thBM4