MK Barker

Sep 12, 2024 | jdsupra.com | MK Barker |Meryl Bernstein |Veronica Colas

The Final Rule prohibits the sale and purchase of fake consumer reviews as well as the purchase of positive or negative consumer reviews and includes instructions on appropriate disclosures for online reviews written by company insiders.1 The Final Rule becomes effective October 21, 2024 and makes formal the prohibition of certain practices relating to consumer reviews and testimonials as unfair or deceptive under the FTC Act.

Dec 19, 2023 | jdsupra.com | Karina Syahril Antonio |Telha Arshad |MK Barker

Amidst the hustle and bustle of holiday shopping, retailers are continuing to herald digital mediums to spread holiday cheer to shoppers worldwide. The Hogan Lovells Retail and Fashion team is delighted to bring you our festive Annual Holiday Guide, packed with articles from all corners of the world and on all of the topics that matter while serving as an essential resource on the legal intricacies of digitalization during the holiday rush.

Dec 19, 2023 | lexology.com | Karina Syahril Antonio |Telha Arshad |MK Barker |Meryl Bernstein |Erin Brady |Veronica Colas | +19 more

United Kingdom, USADecember 19 2023Amidst the hustle and bustle of holiday shopping, retailers are continuing to herald digital mediums to spread holiday cheer to shoppers worldwide. The Hogan Lovells Retail and Fashion team is delighted to bring you our festive Annual Holiday Guide, packed with articles from all corners of the world and on all of the topics that matter while serving as an essential resource on the legal intricacies of digitalization during the holiday rush.

Nov 30, 2023 | jdsupra.com | MK Barker |Meryl Bernstein |Veronica Colas

The U.S. Federal Trade Commission (FTC) sent warning letters to two trade associations and a dozen social media influencers on November 13, 2023, advising them that their disclosures of material connections in social media posts regarding sugar and aspartame were inadequate. The warning letters come less than four months after the FTC’s publication of its updated Endorsement Guides.

Jul 11, 2023 | jdsupra.com | MK Barker |Meryl Bernstein |Veronica Colas

Revised Endorsement GuidesBackground on the Endorsement GuidesFirst released in 1980, The Endorsement Guides provide non-binding guidance to the consumer industry on how to manage and interact with customer reviews, endorsements, and social media influencers such that their advertising remains truthful and not misleading, consistent with the principles of consumer protection law and the Federal Trade Commission Act (FTC Act).