Mohammad El Tayech

Oct 18, 2023 | mediacatmagazine.co.uk | Mike Piggott |Mohammad El Tayech |Paul Feldwick |Amy Kean

It’s something I’ve been thinking about recently. I was out in Shoreditch the other weekend, a hipster part of east London (or a part that’s sold out, depending on your point of view) and I noticed on Redchurch street (a cool road or a sold out one, same reason) a large advert was going up on the side of a building for Birkenstock, with the tagline ‘Be original’.