Monica Brusnahan

Jan 10, 2025 | no-tillfarmer.com | Monica Brusnahan |Les Henry |Jennie J. Kramer |Michaela Paukner

No-TillFarmer.com's top performing content in 2024 brought together the latest industry news, inspiring farmer stories, no-till best practices, and innovative solutions that are shaping the future of agriculture. This year, we featured video interviews with no-till innovators, pioneers, and experts like Jared Kenney, Jon Stevens, Dave McLaughlin, Steve Groff, and more.

Nov 2, 2024 | farm-equipment.com | Monica Brusnahan

When it comes to building trust with customers, Brian Neuman and Larry Schamberger, both sales reps with Vanderloop Equipment, emphasize the importance of understanding customer needs. Neuman prefers to sell on the basis of what customers need, not what they want. “You know your product so much that you’re hoping to get the client to trust you enough that you can sell them what you think they need, or what they need vs. what they want,” he says.