Morgan Flannery

1 week ago | ereleases.com | Morgan Flannery

Around 70% of businesses in the United States lack a formal crisis communication plan, according to a recent report. This gap often leads to serious challenges when a crisis arises. In crisis communications, delivering a clear and timely message is essential to protect a company’s reputation. Many businesses make common press release errors that can confuse the public or make the situation worse. At eReleases, we understand how important it is to avoid these mistakes.

2 weeks ago | ereleases.com | Morgan Flannery

Approximately 74% of journalists voted press releases as their preferred content from PR professionals. They were above: Research reports Exclusive stories Event access Interviews These important documents aren’t only for journalists. The reasons for writing press releases extend beyond gaining media attention. They also improve brand awareness and SEO. They can cover any major event, from a merger to a new product. They’re also easy to get wrong.

3 weeks ago | ereleases.com | Morgan Flannery

According to a recent report, 68% of journalists say press releases are the most useful source for generating new content. That shows press releases still work, but only if you know how to use them. The key is knowing where to send press releases so they reach the right audience. When done right, press release distribution can lead to media coverage, more website traffic, and stronger brand awareness. But without a smart strategy, your press release might never get seen.

4 weeks ago | ereleases.com | Morgan Flannery

Home ┬╗ PR Fuel ┬╗ Mastering Campaign Launch Events for Maximum Impact Did you know that, according to Stova, 95% of marketers believe live events offer a valuable opportunity to form in-person connections? Yet many brands still struggle to make their campaign launch events stand out. A successful launch can set the tone for an entire campaign, building momentum and boosting awareness from day one.

1 month ago | ereleases.com | Morgan Flannery

Launching a new product is both an exciting opportunity and a critical moment for your brand. Whether you’re a startup entering the market or an established business unveiling a new offering, your success depends on careful planning, execution, and timing. Every year, more than 30,000 other product launches occur in America, and 95% of those new products fail, according to BusinessDasher. If you aren’t prepared for the product launch, you are going to be one of the failures as well.