Articles

  • Nov 1, 2024 | techmediatoday.com | Nandhini TS

    Knock, Knock. Who’s there? It’s me! A cold pitch with absolutely no research on the target audience delivered at the wrong time. Slam. Hard slam. Let’s face it. Unless you work really hard on becoming good friends with your customers by catering to their needs at the right time and with the right message, you are annoying. Period.

  • Jan 12, 2024 | hackernoon.com | Nandhini TS

    There is a difference between being involved in writing hundreds of product descriptions and drowning yourself in the writing of a novel in the “romance” genre. While both of these writings need skills, passion, and personality - the former saps energy. The reasons are - tough deadlines, monotonous nature, and lack of freedom to be experimental. So, how do you get back the main character's energy? Well, there is no new formula to make a monotonous task interesting overnight.

  • Oct 17, 2023 | learn.g2.com | Nandhini TS

    Nandhini is a Content Lead at PIMworks who loves writing. PIMworks is a product information management platform that helps eCommerce businesses store, manage, and syndicate product data. She loves posting useful content about PIM on LinkedIn. Guest Post What is PIM? Top Tips To Enhance Your Product Catalog Walking through the aisles of your favorite store is an experience in itself. Never miss a post. Subscribe to keep your fingers on the tech pulse.

  • Oct 15, 2023 | learn.g2.com | Nandhini TS |Kelsey McKeon |Macy Thornhill |Karanvir Gupta

    Walking through the aisles of your favorite store is an experience in itself. As you browse through products and pick up the most appealing ones, you don’t just purchase them right away; you dive into the story that the product is trying to tell via the product label. The product label gives you a purchase narrative. It includes care instructions, ingredients, pricing, directions for use, expiration dates, and so on to ensure you are well-informed before you make the purchase.

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