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2 months ago | 
alto-marketing.com | Samantha Weetman |Naomi Buckland
February 11th marks the 10th anniversary of International Day of Women and Girls in Science. This is a day dedicated to recognising the invaluable contributions of women in STEM (Science, Technology, Engineering, and Mathematics) and addressing the ongoing challenges they face. Hosted by the UNESCO (United Nations Educational, Scientific and Cultural Organization), this year’s focus is, “Unpacking STEM Careers: Her Voice in Science“.
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Jan 23, 2025 | 
alto-marketing.com | Samantha Weetman |Naomi Buckland
Cervical Cancer Prevention Week, held annually in January, is a global initiative aimed at raising awareness about cervical cancer, and the importance of prevention. This week is not only a chance for individuals to learn more about cervical cancer prevention but also a call for collective action from communities, healthcare providers, and organisations. With scientific advancements and increased societal support, we have the tools to make a difference.
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Jan 16, 2025 | 
alto-marketing.com | Ashley Hayes |Naomi Buckland
By Ashley Hayes, Account Executive. One of the best parts of our jobs is learning about the new technologies that are innovating the life sciences and healthcare fields. That’s why we love visiting our clients in person and seeing their products in action, as it really gives us a feel for what makes them special. Towards the end of last year, Account Executive Ashley Hayes got the chance to see one of our clients, Horiba, demonstrate its latest confocal microscopy platform InverTau™.
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Oct 31, 2024 | 
alto-marketing.com | Naomi Buckland
It’s the spookiest time of year, and here at Alto Marketing we’ve been wondering just why terrifying ourselves with scary movies is so much fun!One school of thought is that horror movies allow us to experience the extremes of fear in a safe and protected environment free from real physical harm, but there is also evidence that our brain chemistry itself might come in to play.
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Oct 30, 2024 | 
alto-marketing.com | Ashley Hayes |Naomi Buckland
The current landscape of drug discovery is extremely exciting. Emerging technologies and approaches promise to overcome challenges currently holding drug developers back. These advances promise a brighter future in healthcare, aiding the identification of novel, safe and effective drugs at a faster rate than ever before. With the progress being made in the field, ELRIG UK Drug Discovery conferences are a firm favourite of ours.
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Sep 25, 2024 | 
alto-marketing.com | Naomi Buckland
It’s World Dream Day, so today we’ll be taking a brief look at the science of dreams – why we have them, and the neurological processes that create them. Dreams are theorized to be a way for the brain to process memories as a means to optimize behaviours while we are awake. Therefore, the physiological processes by which dreams occur are linked to the neurological pathways by which memories are formed.
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Sep 21, 2024 | 
alto-marketing.com | Samantha Weetman |Naomi Buckland
Every year, World Alzheimer’s Day on September 21st serves as a reminder of the ongoing battle against Alzheimer’s disease (AD) and the need for increased awareness, research, and support for patients and caregivers. Dementia affects over 55 million people globally, and Alzheimer’s is the most common form. As the aging population continues to grow, the number of people impacted by AD is expected to rise significantly.
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Sep 13, 2024 | 
alto-marketing.com | Naomi Buckland
Sepsis is a life-threatening condition that develops when the body’s response to infection becomes extreme, leading to organ failure, and in severe cases, death. With an estimation of 48,000 deaths attributed to sepsis in the UK alone each year [1], raising awareness about this global health priority is crucial. World Sepsis Day, marked annually on September 13th, serves to raise public sepsis awareness, educate about the symptoms of sepsis, and the importance of early diagnosis and treatment.
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Jul 17, 2024 | 
alto-marketing.com | Naomi Buckland
As you may already know, Alto Marketing’s Founding Director, David Robinson is retiring at the end of July after 22 years of service to the life science, biotech and healthcare marketing communities. David founded Alto in 2002, and has grown the company from strength to strength through recessions and even pandemics – with a strong focus on delivering above and beyond customer service and excellence in science communications and marketing.
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Jul 9, 2024 | 
alto-marketing.com | Naomi Buckland
Every year on July 10th,Chronic Disease Day shines a spotlight on the millions of individuals worldwide living with chronic illnesses. These persistent conditions, ranging from heart disease and diabetes to autoimmune disorders and mental health challenges, significantly impact the lives of patients and their families. This year, we come together to raise awareness, support ongoing research, and promote better health outcomes for those affected by chronic diseases.
