Naren Arulrajah

1 week ago | oralhealthgroup.com | Naren Arulrajah

You may recall that conversion rates are among the most important indicators related to the health of your digital marketing strategy. You track the total number of visitors to your site. Now, this indicator measures the percentage of those visitors who “convert” or take the next desirable action step – whether that be requesting more information about a service or product online or calling your office to request a consultation.

2 weeks ago | oralhealthgroup.com | Naren Arulrajah

We like to say that online marketing for your dental practice is a sum of many parts. If one part is “lagging,” it can bring down the “whole.” Likewise, when one component is on the rise, it can help to support and lift all—resulting in the biggest return on your investment in marketing and communications. For this reason, we often speak about complementarities and looking for ways to adjust and even repurpose one type of content or material for a different platform or channel.

1 month ago | oralhealthgroup.com | Naren Arulrajah

We like to say that online marketing for your dental practice is a sum of many parts. If one part is “lagging,” it can bring down the “whole.” Likewise, when one component is on the rise, it can help to support and lift all—resulting in the biggest return on your investment in marketing and communications. For this reason, we often speak about complementarities and looking for ways to adjust and even repurpose one type of content or material for a different platform or channel.

1 month ago | oralhealthgroup.com | Naren Arulrajah

With the fresh start to the year behind us, many are now looking to refresh their surroundings as the months roll on. We can spring clean our home and right-size the number of worn-out or unused goods. When revamping our marketing and communications programs, it is important not to throw away everything in favour of the new.

2 months ago | oralhealthgroup.com | Naren Arulrajah

Not unlike other places, Canadians have historically resolved to fit more in the New Year. No other resolution appears to outshine the desire to fit into our favourite jeans again. However, we also know that the desire to look and feel better about our looks is a great opportunity for the dental profession. More existing patients and prospects in your neighbourhood or community may be looking for services to boost the beauty of their smiles.