Naren Arulrajah

Contributor at Freelance

Host at Ophthalmology Business Podcast

Co-Host at Less Insurance Dependence Podcast

Co-Host at The Thriving Dentist Show

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Articles

Promotions: Thinking beyond money-saving discounts

2 weeks ago | oralhealthgroup.com | Naren Arulrajah

Due to their effectiveness, promotions should ideally play an important role in your practice’s overall marketing strategy. And the most effective promotional programs should ideally align with your practice’s values and identity as a “brand.” Otherwise, the promotion may lack authenticity and seem incongruous with what you represent as an office and team.
Applying the concept of retargeting to attract and retain your highest-value patients

1 month ago | oralhealthgroup.com | Naren Arulrajah

You may recall that conversion rates are among the most important indicators related to the health of your digital marketing strategy. You track the total number of visitors to your site. Now, this indicator measures the percentage of those visitors who “convert” or take the next desirable action step – whether that be requesting more information about a service or product online or calling your office to request a consultation.
Applying the concept of retargeting to attract and retain your highest-value patients

1 month ago | oralhealthgroup.com | Naren Arulrajah

You may recall that conversion rates are among the most important indicators related to the health of your digital marketing strategy. You track the total number of visitors to your site. Now, this indicator measures the percentage of those visitors who “convert” or take the next desirable action step – whether that be requesting more information about a service or product online or calling your office to request a consultation.
What’s ahead for marketing your practice on social

1 month ago | oralhealthgroup.com | Naren Arulrajah

We like to say that online marketing for your dental practice is a sum of many parts. If one part is “lagging,” it can bring down the “whole.” Likewise, when one component is on the rise, it can help to support and lift all—resulting in the biggest return on your investment in marketing and communications. For this reason, we often speak about complementarities and looking for ways to adjust and even repurpose one type of content or material for a different platform or channel.
What’s ahead for marketing your practice on social: Trends to watch for … Generative AI and more!

2 months ago | oralhealthgroup.com | Naren Arulrajah

We like to say that online marketing for your dental practice is a sum of many parts. If one part is “lagging,” it can bring down the “whole.” Likewise, when one component is on the rise, it can help to support and lift all—resulting in the biggest return on your investment in marketing and communications. For this reason, we often speak about complementarities and looking for ways to adjust and even repurpose one type of content or material for a different platform or channel.
Embrace the new, make everything old fresh again: "Spring Cleaning" your marketing strategy with email, video

2 months ago | oralhealthgroup.com | Naren Arulrajah

With the fresh start to the year behind us, many are now looking to refresh their surroundings as the months roll on. We can spring clean our home and right-size the number of worn-out or unused goods. When revamping our marketing and communications programs, it is important not to throw away everything in favour of the new.
Transform your smile makeover services in 2025—here’s how - Oral Health Group

Mar 10, 2025 | oralhealthgroup.com | Naren Arulrajah

Not unlike other places, Canadians have historically resolved to fit more in the New Year. No other resolution appears to outshine the desire to fit into our favourite jeans again. However, we also know that the desire to look and feel better about our looks is a great opportunity for the dental profession. More existing patients and prospects in your neighbourhood or community may be looking for services to boost the beauty of their smiles.
Four facts about resolutions and what they mean for your dental practice

Feb 10, 2025 | oralhealthgroup.com | Naren Arulrajah

Just as you may wait until the new week to start a fresh hobby or put off until the next quarter to embark on a new initiative or project for your practice, resolutions at the start of the year are naturally incredibly popular. However, resolution failures are also a highly publicized subject of study that you may know intimately via past personal disappointments. That said, do not forgo resolutions entirely.
How tracking and analyzing calls can grow your practice

Feb 7, 2025 | oralhealthgroup.com | Naren Arulrajah

The power of online and social marketing is undeniable. Yet, the “old-fashioned” notion of picking up the phone and engaging with a practice is not history. In one of the most comprehensive reports of its kind in recent years, Forrester Consulting looked at the continued impact of calls and the “phone consumer” on one’s business.
Is your social in a state of flux?

Jan 31, 2025 | oralhealthgroup.com | Naren Arulrajah

Previously, we shared insights on how to make sense of fluctuations in your website’s traffic and ways to put such data in perspective. With so many potential connections and relationships between your website and social platform presence, it is also essential to understand and exercise some caution when identifying, assessing, and potentially pivoting in light of fluctuations in YouTube, Facebook, and other channels’ traffic. Your communications and marketing strategy is a sum of its parts.