Naren Arulrajah

2 weeks ago | oralhealthgroup.com | Naren Arulrajah

We like to say that online marketing for your dental practice is a sum of many parts. If one part is “lagging,” it can bring down the “whole.” Likewise, when one component is on the rise, it can help to support and lift all—resulting in the biggest return on your investment in marketing and communications. For this reason, we often speak about complementarities and looking for ways to adjust and even repurpose one type of content or material for a different platform or channel.

1 month ago | oralhealthgroup.com | Naren Arulrajah

Not unlike other places, Canadians have historically resolved to fit more in the New Year. No other resolution appears to outshine the desire to fit into our favourite jeans again. However, we also know that the desire to look and feel better about our looks is a great opportunity for the dental profession. More existing patients and prospects in your neighbourhood or community may be looking for services to boost the beauty of their smiles.

2 months ago | oralhealthgroup.com | Naren Arulrajah

Just as you may wait until the new week to start a fresh hobby or put off until the next quarter to embark on a new initiative or project for your practice, resolutions at the start of the year are naturally incredibly popular. However, resolution failures are also a highly publicized subject of study that you may know intimately via past personal disappointments. That said, do not forgo resolutions entirely.

2 months ago | oralhealthgroup.com | Naren Arulrajah

The power of online and social marketing is undeniable. Yet, the “old-fashioned” notion of picking up the phone and engaging with a practice is not history. In one of the most comprehensive reports of its kind in recent years, Forrester Consulting looked at the continued impact of calls and the “phone consumer” on one’s business.

2 months ago | oralhealthgroup.com | Naren Arulrajah

Previously, we shared insights on how to make sense of fluctuations in your website’s traffic and ways to put such data in perspective. With so many potential connections and relationships between your website and social platform presence, it is also essential to understand and exercise some caution when identifying, assessing, and potentially pivoting in light of fluctuations in YouTube, Facebook, and other channels’ traffic. Your communications and marketing strategy is a sum of its parts.