Nat Ives

3 weeks ago | cmo.cmail19.com | Nat Ives

Good morning. Today, a one-time god of denim embraces fans who kept the faith; an investment firm uses AI to reach young millionaires; and Ben Cohen tells Unilever: If you love us, let us go. Add clothing brand True Religion to the list of marketers that made their names in the malls and magazines of the late ’90s and early ’00s, faded and now are rising again, Katie Deighton reports.

4 weeks ago | cmo.cmail20.com | Nat Ives

Good morning. Today, we go behind the scenes of a branding debacle in Boston; NBCUniversal squares up with Paramount over new “Yellowstone” shows; and a feature player in meme-stock trading seeks a more mature look. Boston’s team in the National Women’s Soccer League has a new name, Rachel Bachman and Katie Deighton report in a behind-the-scenes look at the attempt to recover from one of the most disastrous brand launches in modern sports.

2 months ago | cmo.cmail19.com | Nat Ives

Good morning. Today, creator-driven commerce gets another big infusion of funds; hoteliers identify a gap in the market; and CNN aims for a future beyond cable TV. ShopMy, a technology company that helps brands run their influencer marketing efforts, said it has raised a $77.5 million Series B funding round, Katie Deighton reports.

Jan 23, 2025 | cmo.cmail19.com | Nat Ives

Good morning. Today, Substack’s home for independent writers has become an unofficial school for ad sales; crypto’s new era is marred by $TRUMP and $MELANIA; and Netflix cashes in on surging demand. Advertisers trying to reach online consumers outside of hard news and social media are finding their way to Substack newsletters, but the landscape there looks nothing like the sleek, automated media buying that they’re used to, Katie Deighton reports for CMO Today.

Dec 5, 2024 | cmo.cmail19.com | Nat Ives

Good morning. Today, closing a trade loophole for Temu could be bad for U.S. ad sales; a record label sets its strategy for new revenue; and JPMorgan sees an opening to sell more financial products. The Biden administration’s plan to restrict a trade loophole known as the de minimis exception would not only complicate life for China-founded e-commerce giants like Temu and Shein, but could undermine their significant ad spending in the U.S., Katie Deighton reports.