Nat Ives
Editor, CMO Today at The Wall Street Journal
Editor of CMO Today at The Wall Street Journal. Let's go Knicks.
Articles
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2 weeks ago |
cmo.cmail20.com | Nat Ives
Good morning. Today, TikTok puts on a brave face at the NewFronts; Sony Pictures makes a play for Paramount; and musicians get new protections against AI. TikTok told hundreds of advertising executives that it would fight the looming U.S. ban of its app in court, aiming to ease the anxiety of an industry that has largely overlooked lawmakers’ data security concerns in its bid to reach consumers online, Katie Deighton reports.
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2 weeks ago |
cmo.cmail19.com | Nat Ives
Good morning. Today, stock photographers brace themselves for their next great tech shock; Starbucks promises to accelerate innovation as well as service; and Amazon’s units combine for a record quarter. Stock photographers who survived the advent of digital cameras and online sales are bracing themselves for the next great tech shock, Katie Deighton reports for CMO Today: generative AI.
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2 months ago |
cmo.cmail19.com | Nat Ives
Good morning. Today, a one-time god of denim embraces fans who kept the faith; an investment firm uses AI to reach young millionaires; and Ben Cohen tells Unilever: If you love us, let us go. Add clothing brand True Religion to the list of marketers that made their names in the malls and magazines of the late ’90s and early ’00s, faded and now are rising again, Katie Deighton reports.
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2 months ago |
cmo.cmail20.com | Nat Ives
Good morning. Today, we go behind the scenes of a branding debacle in Boston; NBCUniversal squares up with Paramount over new “Yellowstone” shows; and a feature player in meme-stock trading seeks a more mature look. Boston’s team in the National Women’s Soccer League has a new name, Rachel Bachman and Katie Deighton report in a behind-the-scenes look at the attempt to recover from one of the most disastrous brand launches in modern sports.
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Jan 30, 2025 |
cmo.cmail19.com | Nat Ives
Good morning. Today, creator-driven commerce gets another big infusion of funds; hoteliers identify a gap in the market; and CNN aims for a future beyond cable TV. ShopMy, a technology company that helps brands run their influencer marketing efforts, said it has raised a $77.5 million Series B funding round, Katie Deighton reports.
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Some brands go dark as political advertising surges. Others try new tactics. https://t.co/3aVJChGYgf
and sometimes it gets tampons stocked in the freezer aisle
Sometimes gin in a gas can and tampons in an ice-cream tub just makes sense https://t.co/joFYkF0W4N
Lots of theories about why gum fell out of fashion in this @DollyDeighton piece. I just know my mother, who banned us from chewing gum, would be thrilled https://t.co/1COisgkWF4