Natalie Washington

Jan 21, 2025 | mondaq.com | Natalie Washington

TikTok engages more than 1 billion monthly users, and Americansare 150 million of them. Most of us just use the platform for amindless thumb exercise scrolling through endless videos with anangle (and algorithm) for everyone. Unless the U.S. Supreme Courtblocks the Tik Tok "ban," it will take effect on January19 (or a later date if extended) and thousands of well-paidinfluencers stand to lose a significant revenue stream. Recent datareflects that influencers make as much as $250k per post.

Jan 20, 2025 | mondaq.com | Natalie Washington

TikTok engages more than 1 billion monthly users, and Americansare 150 million of them. Most of us just use the platform for amindless thumb exercise scrolling through endless videos with anangle (and algorithm) for everyone. Unless the U.S. Supreme Courtblocks the Tik Tok "ban," it will take effect on January19 (or a later date if extended) and thousands of well-paidinfluencers stand to lose a significant revenue stream. Recent datareflects that influencers make as much as $250k per post.

Jan 15, 2025 | spencerfane.com | Natalie Washington |Evangelina Cantu

TikTok engages more than 1 billion monthly users, and Americans are 150 million of them. Most of us just use the platform for a mindless thumb exercise scrolling through endless videos with an angle (and algorithm) for everyone. Unless the U.S. Supreme Court blocks the Tik Tok “ban,” it will take effect on January 19 (or a later date if extended) and thousands of well-paid influencers stand to lose a significant revenue stream. Recent data reflects that influencers make as much as $250k per post.

Dec 6, 2023 | spencerfane.com | Natalie Washington |Evangelina Cantu

What do you and the 2001 movie “Legally Blonde” have in common? You’re living in an era of fraudulent influencer marketing. And litigation is on the rise. The famous scene in “Legally Blonde” unfolds as Harvard’s legal clinic client, Brooke Taylor Windham, reveals from jail to law school underdog Elle Woods that Windham did not achieve her coveted physique from her fitness classes, but from liposuction.

Nov 28, 2023 | spencerfane.com | Natalie Washington |Evangelina Cantu

November 28, 2023 Twenty-six billion dollars. That is the amount that U.S. brands spent on influencer marketing in 2023 alone1. And the holiday shopping season has just begun. So, what is influencer marketing? It is where behemoth and startup brands alike pay individuals with a following on social media (influencers) to promote their products.