Natasha Bird

London

EXECUTIVE EDITOR (Digital) ELLE MAGAZINE @ELLEuk Journalist, editor, commentator, digital #GirlBoss. Insta: @natasha__bird

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Articles

Monaco, Rewired: Formula E’s High-Tech, High-Vibe Rival to the Grand Prix

4 days ago | clashmusic.com | Natasha Bird

F1 might be all velvet ropes and red tape - but Formula E brings a new kind of electricity to Monte Carlo, blending speed, style, and most importantly a different kind of sound for the next generation of motorsport fans.
How 'quiet tech' will transform the luxury shopping experience

1 month ago | harpersbazaar.in | Natasha Bird

Rows of glowing screens flicker in the darkness, their hum merging with the distant clicks of mechanical keyboards. The air is thick with anticipation as models glide through a labyrinth of high-speed processors and tangled cables, moving like avatars in a hyper-modern landscape. True to form, Coperni’s AW25 Paris Fashion Week show is no ordinary catwalk; it’s a complex commentary on our relationship with technology.
AI Is Radically Transforming the Luxury Shopping Experience

1 month ago | harpersbazaar.com | Natasha Bird

Rows of glowing screens flicker in the darkness, their hum merging with the distant clicks of mechanical keyboards. The air is thick with anticipation as models glide through a labyrinth of high-speed processors and tangled cables, moving like avatars in a hyper-modern landscape. True to form, Coperni’s AW25 Paris Fashion Week show is no ordinary catwalk; it’s a complex commentary on our relationship with technology.
how 'quiet tech' will transform the luxury shopping experience

1 month ago | msn.com | Natasha Bird

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
The future is smart: how 'quiet tech' will transform the luxury shopping experience

1 month ago | harpersbazaar.com | Natasha Bird

Rows of glowing screens flicker in the darkness, their hum merging with the distant clicks of mechanical keyboards. The air is thick with anticipation as models glide through a labyrinth of high-speed processors and tangled cables, moving like avatars in a hyper-modern landscape. True to form, Coperni’s AW25 Paris Fashion Week show is no ordinary catwalk; it’s a complex commentary on our relationship with technology.
Volvo EX90 Arctic Adventure: A Symphony on Ice

Feb 24, 2025 | clashmusic.com | Natasha Bird

Lykke Li’s voice whispers through the speakers, “I follow rivers, I follow you.” The Scandi songstress holds a strong presence on a supplied playlist. It’s an apt soundtrack to this journey—chasing ribbons of frozen road through Northern Sweden in Volvo’s latest offering, the EX90. The setting is cinematic: a snowscape stretching infinitely in all directions, ice-covered lakes solid enough to cradle the weight of an SUV, the Northern Lights teasing the horizon.
how the fashion industry caught Formula 1 fever

Feb 5, 2025 | msn.com | Natasha Bird

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
Fast and luxurious: how the fashion industry caught Formula 1 fever

Feb 5, 2025 | ca.style.yahoo.com | Natasha Bird

Priyanka Chopra in Y/Project’s trompe l’oeil maxi dress visiting the Ferrari garage. Lupita Nyong’o in chequered-flag Longchamp, next to the Red Bull driver Checo Perez. Marine Serre’s reconstituted race-suit dress, with armoured bustier and bustle. Not to mention, Chanel’s racetrack-inspired 2023 cruise collection, complete with Chanel No.5 helmets.
Abbi Pulling: Music Makes A Champion

Dec 30, 2024 | clashmusic.com | Natasha Bird

When Abbi Pulling strapped into her single-seater for the final race of the F1 Academy season, she wasn’t just racing for the championship—she was honing in on a soundtrack only she could hear. The 21-year-old British driver has just clinched the 2024 F1 Academy title in Qatar, cementing her place as a serious rising star in motorsport. But behind her success is a timeless tradition of athletes using music to find their edge.
Studio on Wheels: Volvo’s Abbey Road Mode Brings the Soundstage to Your Drive

Dec 29, 2024 | clashmusic.com | Natasha Bird

When The Beatles recorded ‘Abbey Road‘ at the now-iconic studio of the same name, they weren’t just making music—they were redefining it. From the layered harmonies of ‘Here Comes the Sun’ to the groundbreaking medley on Side B, Abbey Road Studios became synonymous with innovation.