Natasha Bird

London

EXECUTIVE EDITOR (Digital) ELLE MAGAZINE @ELLEuk Journalist, editor, commentator, digital #GirlBoss. Insta: @natasha__bird

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Articles

Racing Has a New Soundtrack — And Le Mans Wants to Be Part of It | Features | Clash Magazine Music News, Reviews & Interviews

1 day ago | clashmusic.com | Natasha Bird

There was a time when motorsport was the preserve of a certain kind of man. You know the type: anorak, stopwatch, gravel-voiced and squinting over a pit wall with encyclopaedic knowledge of gear ratios and lap splits. The grandstands were filled with diehards who worshipped torque curves and chassis rigidity, and the paddock was more about petrol than pop culture. But that’s not what racing looks like anymore. Motorsport has undergone a glow-up. It’s no longer just about cars duking it out.
Cars and Couture: The Partnerships Off to a Racing Start

2 weeks ago | elitetraveler.com | Natasha Bird

Cars and couture have long shared a love language of craftsmanship. Ultra-luxe marques like Rolls-Royce and Bugatti have sometimes enlisted the expertise of Hermès and other ateliers for cabin upholstery, ensuring that the interior experience matches the splendor of the chassis. But today’s fashion partnerships are shifting into entirely new territory. This is no longer just about quilted seats and custom embroidery — it’s about cultural cachet.
Pop Icon, Recharged: The Renault 5 Makes Its Cultural Comeback

3 weeks ago | clashmusic.com | Natasha Bird

From rally royalty to fashionably electric city car, the Renault 5 is back—and it’s winking at you 03 · 06 · 2025 There are cars you drive, and then there are cars that have always felt like a statement. A scene. The original Renault 5 was one of the latter. From its 1972 debut through its ‘80s turbocharged era, it wasn’t just a car – it was a pop-cultural artefact.
Silence is a Flex: Why McLaren’s Partnership with Loop Is A Smart One For Gen Z

3 weeks ago | clashmusic.com | Natasha Bird

For some, noise is the whole point. Whether that be listening to your favourite artist on full blast, letting the baseline fill you up like no food ever could, or if you’re a motorhead, inhaling the roar of an engine like so much oxygen. Earplugs are for the weak, no? Well, no. Especially not for Gen Z, who as we know, have been marching to the beat of their own drum in a way that previous generations can only admire.
Monaco, Rewired: Formula E’s High-Tech, High-Vibe Rival to the Grand Prix

3 weeks ago | clashmusic.com | Natasha Bird

F1 might be all velvet ropes and red tape - but Formula E brings a new kind of electricity to Monte Carlo, blending speed, style, and most importantly a different kind of sound for the next generation of motorsport fans.
How 'quiet tech' will transform the luxury shopping experience

1 month ago | harpersbazaar.in | Natasha Bird

Rows of glowing screens flicker in the darkness, their hum merging with the distant clicks of mechanical keyboards. The air is thick with anticipation as models glide through a labyrinth of high-speed processors and tangled cables, moving like avatars in a hyper-modern landscape. True to form, Coperni’s AW25 Paris Fashion Week show is no ordinary catwalk; it’s a complex commentary on our relationship with technology.
AI Is Radically Transforming the Luxury Shopping Experience

2 months ago | harpersbazaar.com | Natasha Bird

Rows of glowing screens flicker in the darkness, their hum merging with the distant clicks of mechanical keyboards. The air is thick with anticipation as models glide through a labyrinth of high-speed processors and tangled cables, moving like avatars in a hyper-modern landscape. True to form, Coperni’s AW25 Paris Fashion Week show is no ordinary catwalk; it’s a complex commentary on our relationship with technology.
how 'quiet tech' will transform the luxury shopping experience

2 months ago | msn.com | Natasha Bird

Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
The future is smart: how 'quiet tech' will transform the luxury shopping experience

2 months ago | harpersbazaar.com | Natasha Bird

Rows of glowing screens flicker in the darkness, their hum merging with the distant clicks of mechanical keyboards. The air is thick with anticipation as models glide through a labyrinth of high-speed processors and tangled cables, moving like avatars in a hyper-modern landscape. True to form, Coperni’s AW25 Paris Fashion Week show is no ordinary catwalk; it’s a complex commentary on our relationship with technology.
Volvo EX90 Arctic Adventure: A Symphony on Ice

Feb 24, 2025 | clashmusic.com | Natasha Bird

Lykke Li’s voice whispers through the speakers, “I follow rivers, I follow you.” The Scandi songstress holds a strong presence on a supplied playlist. It’s an apt soundtrack to this journey—chasing ribbons of frozen road through Northern Sweden in Volvo’s latest offering, the EX90. The setting is cinematic: a snowscape stretching infinitely in all directions, ice-covered lakes solid enough to cradle the weight of an SUV, the Northern Lights teasing the horizon.