Natasha Khan

New York

Reporter at The Wall Street Journal

Journalist, @WSJ. @NiemanFdn Fellow @Harvard, ‘23.

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Articles

特朗普关税反复无常，美国人为避开涨价囤货

2 weeks ago | cn.wsj.com | Natasha Khan

Brandy Galloway仍对新冠疫情期间的物资短缺和价格飙升记忆犹新，所以当上周听到新关税的消息，她决定采取行动。Galloway和她的丈夫购买了大米、特级初榨橄榄油、番茄酱、7磅咖啡以及他们能找到的各种豆。“如果我们负担得起，我们会买三倍的量，”37岁的Galloway说，她在科罗拉多州朗蒙特的家中经营烘焙食品生意。她说，所有东西都很贵，但“几周后，情况会更糟。”Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Tariffs Send Americans Rushing to Stockpile on Fears of Higher Prices

2 weeks ago | wsj.com | Natasha Khan |Rachel Louise Ensign

Covid memories of shortages, price increases and supply-chain shocks are motivating Americans to load up on vinegar, tires, furniture. Flashbacks of shortages and price hikes during the Covid pandemic still haunted Brandy Galloway, so when she heard about the new tariffs last week she decided it was time to take action. Galloway and her husband bought rice, extra virgin olive oil, tomato sauce, 7 pounds of coffee and every type of bean they could find.
Tariffs Send Americans Rushing to Stockpile on Fears of Higher Prices

2 weeks ago | wsj.com | Natasha Khan |Rachel Louise Ensign

Then on Wednesday, President Trump announced a 90-day pause on certain tariffs to most countries. The sudden U-turn reordered markets and economic forecasts, and shocked consumers and businesses. The uncertainty feels all too familiar. Americans stung by the Covid-era experience of shortages, inflation and supply-chain shock are determined not to get caught on the wrong side of Trump’s tariffs.
Estée Lauder, Elf Beauty Shares Drop

2 weeks ago | wsj.com | Natasha Khan

Shares of Estée Lauder and elf Beauty plunged Thursday in a broad selloff sparked by the Trump administration’s tariff blitz. Many beauty companies rely on imports of ingredients and fragrances. A personal-care products industry group said the new levies could result in higher prices for U.S. consumers.
Exclusive | Ben & Jerry’s Founders Say They Stand Behind Ousted CEO

1 month ago | wsj.com | Natasha Khan

How Ben & Jerry’s Activism Helped Build a Loyal FanbaseYour browser does not support HTML5 video. 0:00Paused0:00 / 6:09How Ben & Jerry’s Activism Helped Build a Loyal FanbasePlay video: How Ben & Jerry’s Activism Helped Build a Loyal FanbaseThe founders of Ben & Jerry’s say they want the ice cream brand’s ousted CEO to have his job back.
The Procter & Gamble vs. Unilever Rivalry Has a Clear Front-Runner

1 month ago | wsj.com | Natasha Khan |Sharon Terlep

March 18, 2025 5:30 am ETCopyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
The Procter & Gamble vs. Unilever Rivalry Has a Clear Front-Runner

1 month ago | wsj.com | Natasha Khan |Sharon Terlep

For nearly a century, two companies behind some of the biggest household brands have been locked in a battle for cabinet space in homes across the world. After a stretch as the laggard in the early 2010s, Procter & Gamble PG 0.06%increase; green up pointing triangle has overtaken Unilever ULVR -0.07%decrease; red down pointing triangle with a strategy so simple that many doubted it: doubling down on its biggest everyday brands and improving their efficacy.
Consumers and Businesses Send Distress Signal as Economic Fear Sets In

1 month ago | wsj.com | Rachel Louise Ensign |Natasha Khan |Ruth Simon

On Friday morning, Armstrong, 63 years old, canceled his daughter’s high-school class trip to Spain to free up cash. The trip was going to cost him $322 a month until the trip in spring 2026. The single dad, an independent who voted for Kamala Harris, has also cut back on buying new clothes and ordering food from Grubhub, a treat he and his daughter used to indulge in once a week. “Things look increasingly bleak for us for the next few years,” he said.
マスク流「先週何した」メール、企業に不要な訳

1 month ago | jp.wsj.com | Natasha Khan |Ray A. Smith

「先週は何をした？」　米政府効率化省（DOGE）を率いる実業家のイーロン・マスク氏が連邦政府職員に電子メールで投げかけたその質問は、労働組合や職員の間で怒りや不安を引き起こした。同時に、米国の企業が抱える難題に光を当てることにもなった。企業の間では、マスク氏が放ったような問いに対する答えをリアルタイムで把握するため、従業員の生産性を細かく追跡する技術を利用する動きが広がっている。Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Bosses Don’t Need a ‘What Did You Do’ Email. They’re Already Tracking You.

1 month ago | wsj.com | Natasha Khan |Ray A. Smith

What did you do last week? The question that Elon Musk lobbed to federal workers in an email set off anger and angst from unions and employees. It also prompted some head scratching from corporate America, where technology tracks worker productivity at a granular level to answer that question in real time.