Natasha Khan

New York

Reporter at The Wall Street Journal

Journalist, @WSJ. @NiemanFdn Fellow @Harvard, ‘23.

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Articles

Prices Will Rise for American Shoppers Despite Deal, Trade Group Says

2 days ago | wsj.com | Natasha Khan

The U.S.-China trade deal could unstick the effective trade embargo between the two nations, but a 30% tariff on goods from China, stacked on existing tariffs, will still mean higher prices on back-to-school and holiday purchases, the American Apparel & Footwear Association said. The group also cautioned that if freight rates spike because of tariff-induced shipping disruptions, prices could rise even further for American shoppers.
The Bubble Blasters and Other Chinese Goods That Are Paralyzed by Trade Chaos

6 days ago | wsj.com | Rebecca Feng |Hannah Miao |Natasha Khan |Philip Cheung

Six thousand inflatable snowmen and holiday figurines are sitting in Alan Chau’s Guangdong factory with nowhere to go. His customer, an American toy maker, planned to sell the holiday-themed products to QVC for the TV-shopping network’s “Christmas in July” programming. The TV-shopping network froze the shipment after President Trump raised tariffs on Chinese goods to 145%. Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Exclusive | Kimberly-Clark to Invest $2 Billion in U.S. Manufacturing Sites

1 week ago | wsj.com | Natasha Khan

The maker of Kleenex tissues and Huggies diapers expects move to create 900 jobsThe maker of Kleenex tissues, Scott kitchen towels and Huggies diapers said it expects to create more than 900 jobs in industrial automation and advanced manufacturing. The company has more than 40,000 employees globally. Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8Subscribe NowAlready a subscriber? Sign In
Procter & Gamble Says It Could Change Product Formulations to Mitigate Tariffs

2 weeks ago | wsj.com | Natasha Khan

A Procter & Gamble factory in West Virginia, seen in 2021. The company on Thursday lowered its outlook for the full financial year. (Timothy Aeppel/Reuters)Procter & Gamble said that it would pull every lever in its arsenal—including possibly changing product formulations—to mitigate the impact of tariffs. The maker of Tide laundry detergent and Pantene shampoo could also look to source products from different places, said Andre Schulten, the company’s chief financial officer.
From Hermès Bags to Sally Hansen Polish: The Art of Jacking Up Prices After Tariffs

3 weeks ago | wsj.com | Natasha Khan |Ruth Simon

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/business/tariffs-consumer-prices-companies-78458494
Kimberly-Clark Lowers Profit Forecast, Citing ‘Geopolitical Landscape’

3 weeks ago | wsj.com | Natasha Khan

The maker of Huggies diapers and Scott paper towels cut its annual outlook. (Asa Featherstone for The Wall Street Journal)Kimberly-Clark lowered its profit forecast for the year, in part due to “changes in the global geopolitical landscape.”The maker of Huggies diapers and Scott paper towels now expects its adjusted operating profit to be flat or slightly positive versus last year, stripping out currency fluctuations. It previously had forecast high single-digit profit growth.
特朗普关税反复无常，美国人为避开涨价囤货

1 month ago | cn.wsj.com | Natasha Khan

Brandy Galloway仍对新冠疫情期间的物资短缺和价格飙升记忆犹新，所以当上周听到新关税的消息，她决定采取行动。Galloway和她的丈夫购买了大米、特级初榨橄榄油、番茄酱、7磅咖啡以及他们能找到的各种豆。“如果我们负担得起，我们会买三倍的量，”37岁的Galloway说，她在科罗拉多州朗蒙特的家中经营烘焙食品生意。她说，所有东西都很贵，但“几周后，情况会更糟。”Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Tariffs Send Americans Rushing to Stockpile on Fears of Higher Prices

1 month ago | wsj.com | Natasha Khan |Rachel Louise Ensign

Covid memories of shortages, price increases and supply-chain shocks are motivating Americans to load up on vinegar, tires, furniture. Flashbacks of shortages and price hikes during the Covid pandemic still haunted Brandy Galloway, so when she heard about the new tariffs last week she decided it was time to take action. Galloway and her husband bought rice, extra virgin olive oil, tomato sauce, 7 pounds of coffee and every type of bean they could find.
Tariffs Send Americans Rushing to Stockpile on Fears of Higher Prices

1 month ago | wsj.com | Natasha Khan |Rachel Louise Ensign

Then on Wednesday, President Trump announced a 90-day pause on certain tariffs to most countries. The sudden U-turn reordered markets and economic forecasts, and shocked consumers and businesses. The uncertainty feels all too familiar. Americans stung by the Covid-era experience of shortages, inflation and supply-chain shock are determined not to get caught on the wrong side of Trump’s tariffs.
Estée Lauder, Elf Beauty Shares Drop

1 month ago | wsj.com | Natasha Khan

Shares of Estée Lauder and elf Beauty plunged Thursday in a broad selloff sparked by the Trump administration’s tariff blitz. Many beauty companies rely on imports of ingredients and fragrances. A personal-care products industry group said the new levies could result in higher prices for U.S. consumers.